Target ratcheting - Samenvattingen, Aantekeningen en Examens

This is a summary which incorporates the lecture notes, lecture slides and insights from papers that are necessary to understand the material. The following papers are discussed in this course: 1. Moers, F. 2006. Performance Measure Properties and Delegation. The Accounting Review 81(4): 897-924. 2. Campbell, D. 2008. Nonfinancial performance measures and promotion-based incentives. Journal of Accounting Research 46(2): 297-332. 1. Gibbs, M., W. Van Der Stede, K. Merchant, and M. Vargus. 200...

A summary of the course Management Control Systems (320121-M-6) including lecture slides, notes, and the papers.

What is the gist of the Gravity Decision Spectrum? - correct answer Trivial and deep decisions require a different approach to segmentation! The spectrum shows us what's at stake for the customer. Explain segmentation for items at the shallow end of the gravity of decision spectrum - correct answer Segmentations for items such as toiletries and snacks try to measure things like the price sensitivity, habits, and impulsiveness of the target consumer Explain segmentation for ite...