The consumer - Samenvattingen en Aantekeningen

Summery of the lectures (+ literature) 1-12 of Consumer Behavior at Tilburg University. Note that I haven't paid much attention to the literature.

Dit is een samenvatting voor de tweede midterm van het vak Consument & Marketing. Deze samenvatting bevat de hoofdstukken 7 t/m 14 van het boek Consumer Behavior (8e editie), die tot de tentamenstof behoren

Een volledige samenvatting voor het tentamen van het vak Marketing communication and the consumer. Deze samenvatting bevat alle artikelen die je ter voorbereiding van de lectures moest lezen, alle lecture powerpoints en alle sidenotes van Guido. De samenvatting is geschreven voornamelijk in het Nederlands, maar bevat ook soms enkele stukjes in het Engels. ----------------------------------------------------------------------ENG: A complete summary for the exam of the course Marketing commu...

This summary is of the markating communication course. Part B was the exam material so this summary is from week 4-6. The summary consist of all the materials and theories discussed in class and has a summary of all the articles. My grade was an 8,8

All the terms and articles that are mandatory for the Exam of Consumer Behaviour

Exam grade: 8,4 This summary contains all the discussed information of the lectures Consumer Behavior, including notes of the example exam questions and important information of the mandatory articles

This is a summary of the Perusall articles for the course Consumer and Economic Psychology. Out of all the articles I summarized what I thought were the important parts of the articles. The articles that are included are: Morewedge & Giblin (2015) Greifeneder, Bless & Fiedler (2017) Bouman & Steg (2022) Judge, Bouman, Steg & Bolderdijk (2024) Stubager, R (2009) Van Noord, Spruyt, Kuppens & Spears (2021) Hamilton, Mittal, Shah, Thompson & Griskevicius (2019) Mani, Mullainathan...

PM for DISCOUNT :) This is a summary for the course Consumer Behaviour for the MSc Business Administration program at the University of Amsterdam. It is written in semester 1, 2023/2024. All weeks consist of exam practice questions, theories/content mentioned as important for the exam, and answers to assigned reading questions. Please leave a positive rating if satisfied ! :)

A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 1 until 6 are summarised which are required to know for the first mid term of the course.

This is a 40-page summary for the specialization course Economic and Consumer Psychology. It contains a summary of the book Fast and Slow, all the lectures, and all the scientific articles for each week The summary has a clear overview and is categorized by week, with important terms already in bold.

Lecture notes Marketing Communication and the Consumer College aantekeningen Marketing Communication and the Consumer All lectures, except lecture 9 (guestlecture!) Alle colleges, behalve lecture 9 (guestlecture!)