Value disrupters - Samenvattingen, Aantekeningen en Examens

Complete Summary Marketing Channel Management. Including: summaries of all mandatory papers + elaborate notes of lectures, tutorials and web clips.

What is the main purpose of marketing? - correct answer creation and satisfaction of demand for a product or service (create a product that sells, vs. sell a product) What is the main purpose of digital marketing? - correct answer using the internet, social media, and other digital channels to drive demand strategy - correct answer set of ideas that outline how a product line/brand will achieve its objectives tactic - correct answer specific action/method that contri...