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Summary Consumer Behaviour 7th edition English
Summary Consumer Behaviour 7th edition English, the book links consumer behaviour theory with the real-life problems faced by practitioners in the following ways: -Marketing opportunity, Marketing pitfalls and Multicultural dimensions. -Consumer behaviour. -New coverage of sustainable consumption, emerging technologies, social media and online behaviour.
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- • 80 pagina's •
Summary Consumer Behaviour 7th edition English, the book links consumer behaviour theory with the real-life problems faced by practitioners in the following ways: -Marketing opportunity, Marketing pitfalls and Multicultural dimensions. -Consumer behaviour. -New coverage of sustainable consumption, emerging technologies, social media and online behaviour.