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Marketing Communication - PART D Understanding & Knowledge
Recap of all articles that should be learned for the understanding and knowledge assignment part D for the course Marketing Communication (Master Persuasive Communication). The recap contains the following articles: Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Voorveld, H. A.M, van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media...
- Samenvatting
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Recap of all articles that should be learned for the understanding and knowledge assignment part D for the course Marketing Communication (Master Persuasive Communication). The recap contains the following articles: Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Voorveld, H. A.M, van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media...
Nederlandse samenvatting boek Plugged In
Marketing Communication - PART B Understanding & Knowledge
Marketing Communication - PART D Understanding & Knowledge
Nederlandse samenvatting boek Plugged In
Marketing Communication - PART D Understanding & Knowledge