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Thesis: Understanding The Factors That Influence The Adoption of Big Data by Small and Medium-sized Enterprises (Grade: 90/100)
How can SMEs in Europe adopt and successfully realize the benefits from implementing big data analytics? In order to answer this main research question, primary research method in the form of semistructured interviews with four interviewees from different European countries and a secondary research method in the form of a systematic literature review that consists of a final portfolio of 18 empirical journal articles were conducted.
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How can SMEs in Europe adopt and successfully realize the benefits from implementing big data analytics? In order to answer this main research question, primary research method in the form of semistructured interviews with four interviewees from different European countries and a secondary research method in the form of a systematic literature review that consists of a final portfolio of 18 empirical journal articles were conducted.