Thetradedesk Study guides, Class notes & Summaries
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TheTradeDesk: Intro to Programmatic Questions And Answers With Verified Solutions
- Exam (elaborations) • 4 pages • 2024
- Available in package deal
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- $7.99
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"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. 
True 
False - Answer-True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. 
True 
False - Answer-False 
A data management platform (DMP) helps you evaluate audience data by: 
Conducting lookalike modeling 
Forecasting available impressions 
Segmenting users 
All answers apply - Answer-D 
A DSP activates the data stored in a DMP. 
True 
False - Answer-True 
Cost p...
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TheTradeDesk: Campaign Success Correctly Answered Questions| UpToDate | Already Graded A+
- Exam (elaborations) • 8 pages • 2024
- Available in package deal
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Demanding Transparency and running on a whitelist or a blacklist are methods to 
ensure brand safety 
True 
False 
: True 
WhiteOps is simply a text file that publishers drop onto their websites, stating the 
companies that are authorized to sell their inventory. This allows programmatic buyers 
to check the validity of the inventory that they purchase. 
True 
False 
: False 
As well as owned and operated features available in DSPs, buyers need to partner with 
the industry leading technolog...
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TheTradeDesk: Audience Activation Questions and Verified Answers | Passed | A+
- Exam (elaborations) • 6 pages • 2024
- Available in package deal
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TheTradeDesk: Audience Activation 
Questions and Verified Answers | Passed | 
A+
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TheTradeDesk: Campaign Success Test with 100% Correct with Solutions
- Exam (elaborations) • 6 pages • 2024
- Available in package deal
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- $11.79
- + learn more
Demanding Transparency and running on a whitelist or a blacklist are methods to 
ensure brand safety 
True 
False - Ans True 
WhiteOps is simply a text file that publishers drop onto their websites, stating the 
companies that are authorized to sell their inventory. This allows programmatic 
buyers to check the validity of the inventory that they purchase. 
True 
False - Ans False
-
TheTradeDesk Correctly Answered Questions Pack| UpToDate | Already Graded A+
- Package deal • 5 items • 2024
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- $20.49
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TheTradeDesk Correctly Answered Questions Pack| UpToDate | Already Graded A+
Fear of missing out? Then don’t!
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TheTradeDesk: Intro to Programmatic Correctly Answered Questions| UpToDate | Already Graded A+
- Exam (elaborations) • 6 pages • 2024
- Available in package deal
-
- $10.29
- + learn more
"Dynamic Creative Optimization" creates a personalized ad for each user by using 
cookies. 
True 
False 
: True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the 
internet. 
True 
False 
: False 
A data management platform (DMP) helps you evaluate audience data by: 
Conducting lookalike modeling 
Forecasting available impressions 
Segmenting users 
All answers apply 
: D 
2 | P a g e 
A DSP activates the data stored in a DMP. 
True 
False 
: True 
Cost per mill...
-
TheTradeDesk: Advertising Concepts Test with 100% Correct with Solutions
- Exam (elaborations) • 5 pages • 2024
- Available in package deal
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- $11.49
- + learn more
The industry needs to begin giving credit to all levels of the purchase funnel - not 
just the last click. 
True 
False - Ans True 
Attribution for a desired event (e.g., a click or conversion) should be given to: 
All levels of the purchase funnel 
Top of the purchase funnel 
Bottom of the purchase funnel 
Middle of the purchase funnel - Ans A
-
TheTradeDesk: Advertising Concepts Correctly Answered Questions| UpToDate | Already Graded A+
- Exam (elaborations) • 6 pages • 2024
- Available in package deal
-
- $10.49
- + learn more
The industry needs to begin giving credit to all levels of the purchase funnel - not just 
the last click. 
True 
False 
: True 
Attribution for a desired event (e.g., a click or conversion) should be given to: 
All levels of the purchase funnel 
Top of the purchase funnel 
Bottom of the purchase funnel 
Middle of the purchase funnel 
: A 
It's important to have measurable conversions at all levels of the purchase funnel. 
True 
False 
: True 
2 | P a g e 
Line item-based systems require you t...
-
TheTradeDesk: Intro to Programmatic Test with 100% Correct with Solutions
- Exam (elaborations) • 5 pages • 2024
- Available in package deal
-
- $11.79
- + learn more
Dynamic Creative Optimization" creates a personalized ad for each user by using 
cookies. 
True 
False - Ans True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the 
internet. 
True 
False - Ans False 
A data management platform (DMP) helps you evaluate audience data by: 
Conducting lookalike modeling 
Forecasting available impressions 
Segmenting users 
All answers apply - Ans D
-
TheTradeDesk: Audience ActivationTest with 100% Correct with Solutions
- Exam (elaborations) • 4 pages • 2024
- Available in package deal
-
- $10.99
- + learn more
A campaign's strategy depends on the sales cycle of the product being advertised. 
True 
False - Ans True 
Recency plays a more important role in retargeting strategies than with other 
campaign strategies. 
True 
False - Ans True
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