Thetradedesk Study guides, Class notes & Summaries
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The Trade Desk EDGE: Marketing Foundations exam with 100% Correct with Solutions
- Exam (elaborations) • 7 pages • 2024
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What does "PII" stand for? - Ans Personally Identifiable Information 
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per 
impression basis. - Ans True 
The major difference between a true DSP and an ad network is: - Ans An ad network focuses on 
both the demand side and supply side
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TheTradeDesk Correctly Answered Questions Pack | UpToDate | Already Graded A+
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TheTradeDesk Correctly Answered Questions Pack | UpToDate | Already Graded A+
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Trade Desk EXAMS BUNDLE | Questions and Complete Solutions/Verified Answers |Latest Update 2-24- 2025
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Trade Desk EXAMS BUNDLE | Questions and Complete Solutions/Verified Answers |Latest Update 2-24- 2025
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The Trade Desk: Advertising Concepts Exam Questions And Answers
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The Trade Desk: Advertising Concepts Exam Questions And Answers 
 
The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. 
True 
False - ANS True 
 
Attribution for a desired event (e.g., a click or conversion) should be given to: 
All levels of the purchase funnel 
Top of the purchase funnel 
Bottom of the purchase funnel 
Middle of the purchase funnel - ANS A 
 
It's important to have measurable conversions at all levels of the purchas...
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TradeDesk: Marketing Foundations Exam Questions With Verified Answer
- Exam (elaborations) • 11 pages • 2024
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TradeDesk: Marketing Foundations Exam 
Questions With Verified Answers. 
"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - 
answerTrue 
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - 
answerFalse 
A data management platform (DMP) helps you evaluate audience data by: - answerAll apply 
Conducting lookalike modeling 
Forecasting available impressions 
Segmenting users 
A DSP activates the data stored in a DMP....
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TheTradeDesk: Advertising Concepts Questions and Verified Answers | Passed | A+
- Exam (elaborations) • 7 pages • 2024
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The industry needs to begin giving credit to all levels of the purchase funnel - not just the 
last click. 
True 
False 
: True 
Attribution for a desired event (e.g., a click or conversion) should be given to: 
All levels of the purchase funnel 
Top of the purchase funnel 
Bottom of the purchase funnel 
Middle of the purchase funnel 
: A 
It's important to have measurable conversions at all levels of the purchase funnel. 
2 
True 
False 
: True 
Line item-based systems require you to create a...
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Trade Desk EXAMS BUNDLE | Questions and Complete Solutions/Verified Answers |Latest Update 2-24- 2025
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Trade Desk EXAMS BUNDLE | Questions and Complete Solutions/Verified Answers |Latest Update 2-24- 2025
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TheTradeDesk_ Audience Activation.
- Exam (elaborations) • 3 pages • 2024
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TheTradeDesk_ Audience Activation.
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TheTradeDesk: Advertising Concepts Questions and Verified Answers | Passed | A+
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TheTradeDesk: Advertising Concepts Questions and Verified Answers | Passed | A+
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The Trade Desk EDGE: Marketing Foundations Exam Questions With Verified Answers.
- Exam (elaborations) • 5 pages • 2024
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- $10.49
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The Trade Desk EDGE: Marketing 
Foundations Exam Questions With Verified 
Answers. 
What does "PII" stand for? - answerPersonally Identifiable Information 
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per 
impression basis. - answerTrue 
The major difference between a true DSP and an ad network is: - answerAn ad network 
focuses on both the demand side and supply side 
As RTB evolves: - answerThe epicenter of power moves from the sell side to the bu...
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