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Roosmariehuberts

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Marketing Communication - Part D - Samenvatting artikelen + microlectures

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Marketing Communicatie – Part D – The interaction Consumer empowerment - Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. - Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. - Van Noort, G., Antheunis, M. L., & van Reijmersd...

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  •  Package deal
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  •  • 42 pages • 
  • by Roosmariehuberts • 
  • uploaded  10-05-2021
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Health Communication - Blok 1 - Samenvatting artikelen + microlectures

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Alle artikelen die je moet leren voor het eerste tentamen (week 1 t/m 4) van Health Communication. Witte, K., et al., Tannenbaum, et al. , Kok, G. J. et al. , Brown, et al., Fishbein, et al., Ajzen, I. (3x), Jordan, A., et al. , De Bruijn, et al. , Rothman, et al. , Papies, E. et al. , McGowan, et al. , Prentice, D. , Stok, et al.

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  •  Package deal
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  •  • 49 pages • 
  • by Roosmariehuberts • 
  • uploaded  26-02-2021
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Inleiding Communicatiewetenschap Tentamenstof

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Samenvatting van het vak inleiding communicatiewetenschap aan de universiteit van amsterdam, deel 1 en 2. Cultivatietheorie, priming, social learning theorie, media ecology, media mythen, uses & gratifications, elaboration likelihood model, social judgement theorie, cognitieve dissonantie, nieuwsproductie, nieuwswaarden, nieuwsbronnen,agendasetting, framing, publieke opinie, two step flow, zwijgspiraal, cultural studies, social penetration, uncertainty reduction theory, computer mediated communi...

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  •  Book
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  •  • 57 pages • 
  • by Roosmariehuberts • 
  • uploaded  04-02-2020
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