Martamilli98

In-depth analysis of Unilever risk management process

In-depth analysis of hotel's positioning with future suggestions

This report has introduced the Oetker Collection of Masterpiece Hotels owned and managed by the Oetker family. It has explained the basic principles and strategies of Marketing while addressing them to real examples provided by the Oetker Collection. It has identified core and supplementary services, explaining their meaning for this specific business, and giving realistic examples. It has also evaluated in detail the importance of supplementary services along with their tangible and intangible ...

This report tackles the strategic analysis of the InterContinental Hotel Group (IHG) by looking at the strategic environment in which it operates. More precisely it examines the internal context by looking at its assets such as employees, financial and physical resources, through McKinsey 7S Framework and Value Chain. In addition, it evaluates the external surroundings like environmental and social factors through PESTLE and Porter 5 forces analysis. After the examination of The InterContinental...

In this report, Global Services Operation Consultancy (GSOC), a firm that specialised in the hospitality sector, has assessed the InterContinental London Park Lane 5* Hotel strategies that could be implemented after customers complain and declining revenue to re-enhance their service quality and their profitability. Firstly, the service concept and service process useful to establish the business idea and to determine the service provided has been evaluated. Furthermore, operations management pr...

This essay will evaluate the value of standardisation and adaptation for international hospitality organisations. The essay will first consider the importance of the micro and macro environment and its influence on global service industries’ products and services. Secondly, it will evaluate the culture and consumer behaviour and its impact on the global marketing plan. To conclude it will analyse how the marketing mix can adapt to globalised service business’s products and services through t...

The Essay examines chocolate's sustainability issues

This report has analysed the Human Resources Management key skills, important to solve issues that can occur within the workforce in the hospitality industry. It has explained the right recruitment process for Hilton Hotel along with training that can enhance employees’ skills such as role-playing, interactive activities, and simulated real-life case studies and has tackled which topics they should relate (i.e. safety training, customer care, product and service-specific training, and service ...

This report will explore the British Butlin’s Hotel company. It will evaluate how the company is succeeding in England, and it will propose and assess an expansion project of Butlin’s in China. It will consider the theoretical concept of marketing, such as Ansoff of Matrix and BERI analysis, to justify its expansion abroad. A global strategy plan evaluating the 7 Ps of marketing will also be proposed to enhance its sustainable advantage. Furthermore, it will consider any challenges that this...

This report analyses the financial situation of Harry Resort.