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PART B - ALLE ARTIKELEN UITGEBREID Mark Comm

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Consumer Decision-Making; Theories and Models of Information Processing and Advertising Effects; Conscious and Subconscious Processes Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. Belch, G. E., & Belch M. A. (2021/2022). ...

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  •  • 75 pages • 
  • by romeevanwalsem • 
  • uploaded  15-10-2024
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Begrippenlijst Part B Marketing Communication

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Begrippenlijst Part B Marketing Communication Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. The Mar- keting Society. Belch, G. E., & Belch M. A. (2021/2022). Chapter 5: The communication process, pp. 141-178/ pp. 143-179. Valdez, A.D.F., Valdez Cer...

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  •  • 12 pages • 
  • by romeevanwalsem • 
  • uploaded  14-10-2024
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ALLE ARTIKELEN DEELTOETS 1 (8,5) Individuen, sociale netwerken en technologie

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Grosser, T. J., Obstfeld, D., Labianca, G., & Borgatti, S. P. (2019). Measuring mediation and separation brokerage orientations: A further step toward studying the social network brokerage process. Academy of Management Discoveries, 5(2), 114-136. 22 pagina’s. Borgatti, S. P., Mehra, A., Brass, D. J., & Labianca, G. (2009). Network analysis in the social sciences. Science, 323(5916), 892-895. 3 pagina’s. Ellison, N. B., & Vitak, J. (2015). Social Network Site Affordances and Their Relatio...

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  •  • 46 pages • 
  • by romeevanwalsem • 
  • uploaded  10-11-2022
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