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Chapter 3—Planning Spoken and Written Messages 
 TRUE/FALSE 
1. Organizational culture has little impact on the type, amount, or quality of communication in an organization. 
ANS: F PTS: 1 
REF: p. 37-38 OBJ: LO: 3-1 STA: DISC: Purpose 
DIF: Difficulty: Easy 
NAT: BUSPROG: Communication KEY: Bloom's: Comprehension 
2. Appropriate channel selection is dependent on the purpose of your message. 
ANS: T PTS: 1 
REF: p. 38 OBJ: LO: 3-1 STA: DISC: Purpose 
DIF: Difficulty: Easy 
NAT: BUSPROG: Commu...
Chapter 3—Planning Spoken and Written Messages 
 TRUE/FALSE 
1. Appropriate channel selection is dependent on the purpose of your message. 
ANS: T PTS: 1 DIF: Fact REF: p. 38 OBJ: 3-1 NAT: AACSB Communication: Strategy 
2. Perception is limited by previous experiences and attitudes toward the sender of the message. 
ANS: T PTS: 1 DIF: Application REF: p. 38 OBJ: 3-2 NAT: AACSB Communication: Theory 
3. As a sender of a message, it is important to consider the age and economic level of the rece...
Chapter 3—Planning Spoken and Written Messages 
 TRUE/FALSE 
1. Appropriate channel selection is dependent on the purpose of your message. 
ANS: T PTS: 1 DIF: Fact REF: p. 38 OBJ: 3-1 NAT: AACSB Communication: Strategy 
2. Perception is limited by previous experiences and attitudes toward the sender of the message. 
ANS: T PTS: 1 DIF: Application REF: p. 38 OBJ: 3-2 NAT: AACSB Communication: Theory 
3. As a sender of a message, it is important to consider the age and economic level of the rece...
Multiple Choice 
 
1. Identify a true statement about organizational culture. 
 	a. 	It is constant and remains the same in all organizations throughout the world. 
 	b. 	It determines the extent to which an individual member is isolated from the culture. 
 	c. 	It is rarely affected by the participants' quality of communication in an organization. 
 	d. 	It is created and reproduced through the communication practices of its participants. 
ANSWER: 	d 
 
 
2. _____ is a pattern of shared basic...