Smad 150 final jmu - Study guides, Revision notes & Summaries

4 dimensions of media literacy : communication technologies, economics of mediated communication, meaning of messages in the media bullet theory : assumes audience is passive, inject with ideas uses and gratifications theory : you seek out what you want, entertainment, information, identity, social interaction reception analysis theory : acquisition of meaning only during reception, lies within the viewer, individualistic agenda setting theory 2 : media can influence importance o...

SMAD 150 JMU Final.

Hypodermic Needle (1920s and 30s) : Mass media messages have strong and more or less universal effects on audiences. Limited Effects (1940s and 50s) : Mass media are simply one of many determinants of how people think or behave. Media principally reinforce existing beliefs. Specific Effects (1960s to present) : Media compete with or complement many other variables. Under some circumstances specific types of media content may have significant effects on certain members of the audienc...

SMAD 150 FINAL (JMU).

4 dimensions of media literacy : communication technologies, economics of mediated communication, meaning of messages in the media bullet theory : assumes audience is passive, inject with ideas uses and gratifications theory : you seek out what you want, entertainment, information, identity, social interaction reception analysis theory : acquisition of meaning only during reception, lies within the viewer, individualistic agenda setting theory 2 : media can influence importance o...

SMAD 150-Final Exam JMU (1)

SMAD 150-Final Exam JMU.

SMAD 150 JMU Final Review

SMAD 150 JMU Final

Chapter 15: "Who owns and controls the mass media" : Key Ideas and Questions -media ownership patterns show a strong movement away from localism and toward concentration -How concentrated is the media industry? -Are media companies monopolistic? If so, what is the impact? -Are media different from other businesses? If so, how? chapter 16 "Privacy" : -potter maintains that "privacy may be the most important media literacy issue" we face. -our privacy is jeopardized by the: low l...