Alton towers - Study guides, Revision notes & Summaries

Y11 BTEC Business Level 3 Instructions Start this coursework report after you have finished the PowerPoint tasks, as this will prepare you significantly. Again if you need any help with the below task email Mr Macleod () You have been asked to research and collect information on two contrasting businesses and use this evidence to write a report on why businesses are successful. Below are just some Business examples that you could use however you may pick your own. Just ensure that the tw...

Organizational Structure in Tourism Organizational Structure - answerHierarchy of people and functions in an organization Bureaucratic Structure - answerMaintains strict hierarchies in people management Pre-bureaucratic Structures - answerLacks standards, common in small start-up companies Bureaucratic Structures - answerStandardized structures for complex and large organizations Post-bureaucratic Structures - answerModern structures open to new ideas and methodologies Functional Structur...

Learning aim B: Examine how visitor attractions meet the diverse expectations of visitors-for Alton towers B1 Different types of visitors and their diverse expectations B2 Products and services provided, including primary and secondary spend opportunities B3 Ways to meet and exceed visitor expectations

A1 Types of visitor attractions A2 Scale, scope and appeal of visitor attractions • Appeal: o accessibility of locations, including opening times, transport links, pricing strategy, special offers, indoor and outdoor facilities o special events o popularity, including trends, image and reputation, repeat business.

B4 Use of technology and its importance for visitor attractions *Booking systems *Visitor management systems *Technological features secondary to the attraction, for example: o interactive displays/virtual reality tours/ audio tours o guiding and guiding methods – tourist guides, personal interpretation, video screenings, enactment, guidebooks and brochures o free apps for mobile devices o special effects, animation and simulation *The importance of technology for visitor attractions, ...

ENVIRONMENT social and physical characteristics - answer-Ambience Setting Authenticity Environmental Perception Cognitive Map Landmarks Images Geography of tourism Ambience - answer-Dynamic condition Understanding the tourism environment helps predict behavior Affected by people who move in and out of the atmosphere People adapt and respond to ambience Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and Programs- orderly, planned...

I describe the scale of Alton towers and the advantages and disadvantages of private ownership of Alton towers.

Learning aim B: Examine how visitor attractions meet the diverse expectations of visitors-for Alton towers B1 Different types of visitors and their diverse expectations B2 Products and services provided, including primary and secondary spend opportunities B3 Ways to meet and exceed visitor expectations

Building brand loyalty: o maintaining profile or raising awareness of the attraction o special/regular events, e.g. Scarefest at Alton Towers o effective management of seasonality and product development

ENVIRONMENT social and physical characteristics - answer-Ambience Setting Authenticity Environmental Perception Cognitive Map Landmarks Images Geography of tourism Ambience - answer-Dynamic condition Understanding the tourism environment helps predict behavior Affected by people who move in and out of the atmosphere People adapt and respond to ambience Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and Programs- orderly, planned...