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Strategic Management Notes (1st edition)

Frank Martin, Jonathan Scott

View all 1 notes of Strategic Management, written by Frank Martin, Jonathan Scott. All Strategic Management notes, summaries and study guides are written by fellow students or tutors. Get yourself a Strategic Management study guide or other study material that matches your study style perfectly, and studying will be a breeze.

Author(s)

Frank Martin, Jonathan Scott

ISBN

9781408064993

Edition

Publisher

Cengage Learning Emea

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Newest Strategic Management summaries

Essay

African Bank - Growth Strategy
Available in bundle

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18

January 2019

2013/2014
Available in bundle
African Bank (ABIL) has implemented a number of market and corporate strategies since its formation in 1999 and has adopted strategy of affordable credit, convenient, business optimization and low-cost operational excellence. On the proceeding section, ABIL implemented growth strategies are discussed as presented by the Ansoff’s growth matrix. These strategies focus on the ABIL group’s present and future potential products and market, which look to identify and analyse growth opportunities a...
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Strategic Management Notes (1st edition)

Newest Strategic Management summaries

African Bank - Growth Strategy