COM3706 PORTFOLIO
SOLUTIONS
2021
NAME:
STUDENT NUMBER
DUE 26 OCTOBER 2021
,Table of Contents
Introduction ................................................................................................................ 4
1. Main issue .............................................................................................................. 4
2. Research criteria .................................................................................................... 4
2.1 Research relevancy .......................................................................................... 4
2.2 Research researchablility .................................................................................. 5
2.3 Research feasibility ........................................................................................... 5
2.4 Ethical acceptability .......................................................................................... 5
3. EXTENT ................................................................................................................ 5
4. Research Population .............................................................................................. 5
4.1 Target Population .............................................................................................. 6
According to Rice (2016) target population is referred to as the target audience and
it is a group of people or objects that have similar characteristics and preferences
that makes them different from the whole population of the world. All advertisements
in the two magazine are the target population of this research for the content
analysis. .................................................................................................................. 6
4.2 Accessible Population ....................................................................................... 6
4.3 Population characteristics ................................................................................. 6
4.4 The units of analysis ......................................................................................... 6
5 FOUR ASSUMPTIONS AND FOUR SUB-ISSUES .............................................. 6
6 GOAL AND OBJECTIVES .................................................................................. 7
6.1 The nature of goal ............................................................................................. 7
6.2 Nature of Objectives ......................................................................................... 7
7. FOUR RESEARCH QUESTIONS .......................................................................... 8
8. THEORETICAL APPROACH ................................................................................ 8
8.1 Benefit ............................................................................................................... 8
8.2 Claims ............................................................................................................... 8
8.3 Amplification...................................................................................................... 8
, 8.4 Action ................................................................................................................ 9
8.5 Brand ................................................................................................................ 9
8.6 Identifiable....................................................................................................... 10
8.7 Curiosity .......................................................................................................... 10
8.8 Factual approach ............................................................................................ 11
9 RESEARCH DESIGN ........................................................................................ 11
9.1 Method of reasoning ....................................................................................... 11
9.2 Objectives ....................................................................................................... 11
9.3 The nature of the research design .................................................................. 11
9.4 Nature of the questions ................................................................................... 12
9.5 Data analysis .................................................................................................. 12
9.6 Research design flexibility............................................................................... 12
10. DATA-COLLECTION METHODS AND TECHNIQUES ...................................... 12
10.1 level of measurement .................................................................................... 12
10.2 sampling methods ......................................................................................... 12
10.3 sample size ................................................................................................... 13
10.4 data-collection procedures ............................................................................... 13
11. Data analysis ...................................................................................................... 13
11.2 coding/tallying of data ................................................................................... 13
12.1 Finding 1 ....................................................................................................... 14
12.2 Finding 2 ....................................................................................................... 16
12.3 Finding 3 ....................................................................................................... 16
12.4 finding 4 ........................................................................................................ 17
Conclusion ............................................................................................................... 18
List of references ...................................................................................................... 19
SOLUTIONS
2021
NAME:
STUDENT NUMBER
DUE 26 OCTOBER 2021
,Table of Contents
Introduction ................................................................................................................ 4
1. Main issue .............................................................................................................. 4
2. Research criteria .................................................................................................... 4
2.1 Research relevancy .......................................................................................... 4
2.2 Research researchablility .................................................................................. 5
2.3 Research feasibility ........................................................................................... 5
2.4 Ethical acceptability .......................................................................................... 5
3. EXTENT ................................................................................................................ 5
4. Research Population .............................................................................................. 5
4.1 Target Population .............................................................................................. 6
According to Rice (2016) target population is referred to as the target audience and
it is a group of people or objects that have similar characteristics and preferences
that makes them different from the whole population of the world. All advertisements
in the two magazine are the target population of this research for the content
analysis. .................................................................................................................. 6
4.2 Accessible Population ....................................................................................... 6
4.3 Population characteristics ................................................................................. 6
4.4 The units of analysis ......................................................................................... 6
5 FOUR ASSUMPTIONS AND FOUR SUB-ISSUES .............................................. 6
6 GOAL AND OBJECTIVES .................................................................................. 7
6.1 The nature of goal ............................................................................................. 7
6.2 Nature of Objectives ......................................................................................... 7
7. FOUR RESEARCH QUESTIONS .......................................................................... 8
8. THEORETICAL APPROACH ................................................................................ 8
8.1 Benefit ............................................................................................................... 8
8.2 Claims ............................................................................................................... 8
8.3 Amplification...................................................................................................... 8
, 8.4 Action ................................................................................................................ 9
8.5 Brand ................................................................................................................ 9
8.6 Identifiable....................................................................................................... 10
8.7 Curiosity .......................................................................................................... 10
8.8 Factual approach ............................................................................................ 11
9 RESEARCH DESIGN ........................................................................................ 11
9.1 Method of reasoning ....................................................................................... 11
9.2 Objectives ....................................................................................................... 11
9.3 The nature of the research design .................................................................. 11
9.4 Nature of the questions ................................................................................... 12
9.5 Data analysis .................................................................................................. 12
9.6 Research design flexibility............................................................................... 12
10. DATA-COLLECTION METHODS AND TECHNIQUES ...................................... 12
10.1 level of measurement .................................................................................... 12
10.2 sampling methods ......................................................................................... 12
10.3 sample size ................................................................................................... 13
10.4 data-collection procedures ............................................................................... 13
11. Data analysis ...................................................................................................... 13
11.2 coding/tallying of data ................................................................................... 13
12.1 Finding 1 ....................................................................................................... 14
12.2 Finding 2 ....................................................................................................... 16
12.3 Finding 3 ....................................................................................................... 16
12.4 finding 4 ........................................................................................................ 17
Conclusion ............................................................................................................... 18
List of references ...................................................................................................... 19
