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Exam portfolio 2022 Sem 2
- Institution
- University Of South Africa (Unisa)
Public Relation Campaign research. Exam portfolio
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Advertising and PublicRelations
COM3708
PORTFOLIO ASSIGNMENT
STUDENT NUMBER:
STUDENT NAME:
,I, hereby affirm that the portfolio contains my personal work except where the work(s) or
publication of others have been acknowledged by means of reference techniques.
I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation
requirements and referencing techniques and plagiarism.
The date 04/09/2022
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1
, TABLE OF CONTENTS PAGE
1 PHASE 1: ASSESS 5
1.1 IDENTIFY THE COMMUNICATOR 5
1.1.1 Identify an organisation 5
1.1.2 A letter to the organisation 5
1.1.3 Report on the organisation 5
1.1.4 Organisation responds to request 5
1.2 IDENTIFY THE TARGET AUDIENCE 6
1.2.1 Problem statement for the research 6
1.2.2 Sub-problems 6
a) Sub-problem 1 6
b) Sub-problem 2 7
c) Sub-problem 3 7
1.2.3 Research questions 7
a) Research question 1 7
b) Research question 2 7
c) Research question 3 8
1.2.4 Unit of analysis 8
1.2.5 Population for the study 8
1.2.6 Sampling procedures 8
1.2.7 Methodology and measuring instrument 8
1.2.8 Results 9
1.2.9 Audience segmentation 11
1.2.10 Self-reflection 11
2
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