TEST BANK
2022
,Prof.Exams
COMPLETE
Elaborated Test Bank
for
E-commerce 2021–2022:
Business, Technology, Society
17Ed.
by
Kenneth Laudon
Carol Traver
2022
,Prof.Exams
E-commerce 2021–2022-Business, Technology, Society-
17Ed. by Kenneth Laudon & Carol Traver.
ISBN-10 1292409312
ISBN-13 978-1292409313
Test bank for E-commerce 2021–2022-Business, Technology, Society-17Ed. by Kenneth Laudon &
Carol Traver
ISBN-10 1292409312
ISBN-13 978-1292409313
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TABLE OF CONTENTS
Part 1: Introduction to E-commerce
Chapter 1: Introduction to E-Commerce
1.1 The First Thirty Seconds: Why You Should Study E-commerce
1.2 Introduction to E-commerce
1.3 Unique Features of E-commerce Technology
1.4 Types of E-commerce
1.5 E-commerce: A Brief History
1.6 Understanding E-commerce: Organizing Themes
1.7 Academic Disciplines Concerned with E-commerce
1.8 Careers in E-commerce
1.9 Case Study: Puma Goes Omni
Chapter 2: E-Commerce Business Strategies
2.1 E-commerce Business Models
2.2 Major Business-to-Consumer (B2C) Business Models
2.3 Major Business-to-Business (B2B) Business Models
2.4 How E-commerce Changes Business: Strategy, Structure, and Process
2.5 Careers in E-commerce
2.6 Case Study: Weathering the Storm: Twitter Tweaks Its Business Model
Part 2: Technology Infrastructure for E-commerce
Chapter 3: E-Commerce Infrastructure
3.1 The Internet: Technology Background
3.2 Internet Infrastructure and Access
3.3 The Web
3.4 The Internet and the Web: Features and Services