MSCH-C 213 Exam 1 Questions With Complete Solutions

Horizontal Integration correct answer: side to side, buy different businesses or industries Ex: music labels → book publishers → film studios Ex: Time Warner Corporation Vertical Integration correct answer: up and down, buy all pieces of a pie, one industry Ex: talent agencies → film studios → movie theaters Ex: Apple Corporation -Integrated hardware and software approach Media Conglomeration correct answer: A conglomerate is a company that owns numerous smaller companies in various mass media The Big 4 of Mass Media correct answer: Comcast, CBS Viacom, Disney and Century Fox, AT&T -Conglomerates own the biggest pieces (90%) of the media puzzle Media Concentration correct answer: concentration of ownership: integration - horizontal and vertical -effects of concentration: HOMOGENIZATION HYPOTHESIS -media owned by the few will produce products with little diversity -ex: twitter spread news faster than the TV sometimes Magic Bullet/Hypodermic Needle correct answer: whatever the