THINK Marketing 3rd Edition by Keith J. Tuckwell - Test Bank
39 views 1 purchase
Course
Business Test Bank
Institution
Business Test Bank
Chapter 1 Contemporary Marketing
1) The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 4
Skill: Recall
LO: 8
2) Organizations that conc...
, THINK Marketing, 3e
Chapter 1: Contemporary Marketing
Chapter 1 Contemporary Marketing
1) The American Marketing Association’s updated definition of marketing is a process that
identifies a need and then offers a means of satisfying that need.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 4
Skill: Recall
LO: 8
2) Organizations that concentrate on what they are capable of producing follow a marketing
orientation.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 6
Skill: Recall
LO: 3
3) An organization that focuses on selling more products to drive increased profits is practising
the marketing orientation.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 6
Skill: Recall
LO: 3
4) Making what you can market instead of marketing what you can make is a philosophy of the
marketing era.
Answer: TRUE
Diff: 2 Type: TF Page Ref: 7
Skill: Recall
LO: 3
5) Marketing is separate and distinct from the overall organizational philosophy of a company.
Answer: FALSE
Diff: 2 Type: TF Page Ref: 4
Skill: Recall
LO: 2
6) A marketing orientation exists when all business revolves around the customer.
Answer: TRUE
Diff: 2 Type: TF Page Ref: 7
Skill: Recall
LO: 3
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ExamsExpert. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R413,86. You're not tied to anything after your purchase.
