MKTG 3340 PRACTICE EXAM 2024.

MKTG 3340 PRACTICE EXAM 2024. Product - correct answer anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Services - correct answer a form of product that consists of activities, benefits, or satisfactions and that is essentially intangible and does not result in the ownership of anything. Products and services - correct answer ---- are becoming more commoditized. •Companies are now creating and managing customer experiences with their brands or company. ---- are things, ---- are people Three Levels of Product - correct answer - Core customer value - Actual product: brand name, quality level, packaging, design, features - Augmented product: delivery and credit. product support, warranty, after-sale service Consumer products - correct answer products and services bought by final consumers for personal consumption. Types of Consumer Products - correct answer • Convenience products • Shopping products • Specialty products • Unsought products