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% New visit correct answers The percentage of visits that were first-time visits (from people who had never visited your site before). A/B testing correct answers Also referred to as split testing, the process in which email and content marketers compare two versions of a single variable to determine which one performs better. This process is undertaken in order to optimize content and marketing efforts. Account correct answers An account in a CRM tool is a company that you do business with. Action plan correct answers A coherent project structure outlining the steps that need to be taken as a result of your strategic planning with key objectives aligned to the core strategy, delivering against a specific timeframe. Activity rate by channel correct answers SAM metric for measuring how many sales activities are made in different channels. Explains the key channel used for SAM by a rep. Ad correct answers A paid marketing communications message conveyed to the consumer. Ad click correct answers A click on an ad impression served in the period being measured. Ad impression correct answers Each instance that a consumer is served an ad. Ad impression arrival correct answers A user arriving at a site who has been exposed to an ad served on behalf of that site. Ad network correct answers A system that manages ad inventory from publishers and operators to efficiently match the inventory with advertiser demand. Ad space correct answers The area on a website and within a mobile app that is dedicated to displaying ads. Ad unique user correct answers A unique device that has made a request for an ad impression served in the period being measured. Ad unit correct answers An advertising vehicle (for example, a mobile banner) that includes creative assets inside a mobile ad space Advertiser correct answers An organization that wants to get its message to the right audience, efficiently and effectively. Aggregated posting correct answers Posting across multiple social networks from one location. Alt text correct answers A text description of an image on a website, used to describe images to users who are unable to see them.