OMIS 351- Quiz 7 Latest Update Graded A+

OMIS 351- Quiz 7 Latest Update Graded A+ Say Yoogle is a brand new search engine firm that wants to compete with Google. Which of the following will be a major barrier for Yoogle to enter the industry? Investment in server farms Which of the following statements holds true for search engine optimization (SEO)? It refers to the process of improving a page's organic search results. Display ads sold on a cost per thousand impressions basis often focus on: creating awareness of an advertiser's brand. Which of the following formulas is used by Google to determine the rank order of sponsored links appearing on its search results pages? Ad rank = Maximum CPC * Quality Score A(n) _____ refers to a search performed on Google or any other search engine. query Which of the following parameters decides the rank of Web pages in Google's organic search results? The number of pages linking to them _____ are third-party computers that pass traffic to and from specific addresses without revealing the address of the connected users. Proxy servers Which of the following is true of Google's discounting scheme for advertisers? Advertisers pay one cent more than the minimum needed to retain an ad's position on the page. The founder of AskTheB, Tim Carter, used _______ to make more ad revenue than when he was _____________? AdSense; syndicating to 30 newspapers. Why couldn't Dr. Downing use AdSense to host ads on ChuckD? Google claimed "Difficult site navigation"... too many password-protected links, etc. If the number of shares issued and the market capitalization of a firm are 50,000 and $2,500,000 respectively, the share price is _____. $50 The bulk of Google's revenue comes from _____. Advertising Which of the following factors contributes to an ad's quality score? Click through Rate If a firm's pages are not near the top of query results, customers may never discover its Web site. This has led to _____ becoming a critical function for many marketing organizations. search engine optimization Search engines use _____ to discover documents for indexing and retrieval. web-crawling spiders Which of the following statements holds true for the term spider? It refers to software that traverses available Web links in an attempt to perform a given task. Which of the following statements holds true for the term server farm? It refers to a massive network of computer servers running software to coordinate their collective use. The Web site displayed when a user clicks on an ad is called the: landing page. Why is linking ads to search results considered a brilliant move? User's search term indicates an overt interest in a given topic. If a web site owner pays about 60 cents per click to advertise on Google, what would be the best way listed below for a competitor to hurt him (assuming that competitor was willing to engage in unethical practices)? Get allies (of the competitor) to