Class notes
Lecture notes Business English (CBEB011)
- Course
- Business English (CBEB011)
- Institution
- University Of Limpopo (UL)
Lecture notes of 33 pages for the course Business English at UL (DIFFERENT REPORTS)
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Business English (CBEB012 & CBEC01Second Semester 2023
Lecturer: Semono T.B
benny.semono@ul.ac.za
☎ 0152682597
0724168689
0614780498
Office 3007 (3rd Floor, New R Block)
Lesson 4: SELLING YOUR IDEAS
, Business proposals and
Plans (Pg. 180 – 210)
Lesson objectives
Learn what a business proposal is
Understand reasons for making business proposals
Learn how to address your audience (known or unknown)
Know what you must include in a business proposal
, The power of persuasion
Background check
•We are exposed to the power of persuasion in advertising through digita
traditional media.
•Some adverts arrive on our devices unannounced and often unwelcome.
•Business is all about selling and promotion, and companies have realised the pow
mobile media to target a very mobile market.
•Businesses that are thriving today started out by knocking on doors or sending
mail to get the customers.
, The power of persuasion
•Currently, companies can send personalised advertising to whatever digital
you use.
•Thus, as a business person, you will face many occasions where you need to
yourself, your products, services and/or organisations in today’s competitive
marketing:
*How should you go about it? What evidence will be most persuasive?
There are two ways to sell your ideas to potential clients:
The proposal, and
Business plan
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