MNM2615 ASSIGNMENT 1,2 AND 3 PORTFOLIO

MNB2615 ASSIGNMENT 1,2 AND 3 PORTFOLIO

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MARKETING IN AFRICA
MNM2615
Semester 1




ASSIGNMENT 1, 2 & 3 – PORTFOLIO


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I declare that the work presented in this assignment is my own work and that all
the sources that I have used or quoted have been indicated and acknowledged by
means of complete references.




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TABLE OF CONTENTS
INTRODUCTION..........................................................................................................3
1. CORRECTIONS APPLIED TO ASSIGNMENT 01...................................................4
1.1. DOMESTIC AND INTERNATIONAL COMPETITION.......................................4

1.2. TECHNOLOGICAL PROGRESS IN AFRICA....................................................5

1.3. ESTABLISHMENT OF BUSINESS IN AFRICA.................................................5

1.4. POPULATION SIZE IN AFRICA........................................................................6

1.5. THE AFRICAN CONSUMER.............................................................................8

1.6. MARKETING ENVIRONMENT OF THE AFRICAN CONSUMER....................9

2. CORRECTIONS APPLIED TO ASSIGNMENT 2...................................................11
2.1. THE RATIONALE FOR DOING BUSINESS IN AFRICA.................................11

2.1.1. Africa in the Global Economy....................................................................11

2.1.2. Africa’s Macro-Economic Outlook.............................................................11

2.1.3. The Factor Markets...................................................................................11

2.1.4. Preparing Swiitch Beauty for Potential Investors......................................12

2.2. CHALLENGES OF DOING BUSINESS IN AFRICA........................................12

2.2.1. Inadequate Infrastructure..........................................................................12

2.2.3. Economic Instability...................................................................................13

2.2.4. Cumbersome Business Environment........................................................13

2.2.5. Political Instability......................................................................................13

2.2.6. Low Application of Technological Development.......................................13

2.2.7. Operational Conditions..............................................................................13

2.2.8. Cultural Diversity.......................................................................................14

2.3. OVERCOMING CHALLENGES TO DO BUSINESS IN AFRICA....................14

2.3.1. Strategic business growth platforms.........................................................14

2.3.2. Investment in human capital......................................................................14

2.3.3. Partnering with local suppliers...................................................................14

2.3.4. Product Distribution...................................................................................14

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