MKT 4440 Modules 9-15 || with A+ Guaranteed Solutions.

A distribution channel is composed of all of the following except ______. a. producers b. intermediaries c. marketers d. buyers correct answers c. marketers Which of the following is a channel intermediary? a. wholesaler b. broker c. agent d. all of the above correct answers d. all of the above A distribution channel in which the manufacturer deals directly with the customer (e.g., sale of digital products) is called a(n)__________. a. indirect channel b. direct channel c. outsourcing channel d. brokered channel correct answers b. direct channel ______ functions refer to making contact with buyers and using marketing communication strategies to make those buyers aware of products. a. advertising b. selling c. transactional d. one-to-one marketing correct answers c. transactional Regarding mobile commerce, all of the following is true except. a. it is a declining area of e-commerce b. it occurs when consumers make a purchase with a smartphone or other mobile device c. m-commerce is a subset of e-commerce d. users can order products from web sites correct answers a. it is a declining area of e-commerce Which of the following is true of logistical functions? a. they include physical distribution activities b. they include aggregating products c. they are often outsourced to third-party specialists d. all of the above correct answers d. all of the above