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COM3706 Assignment 3 PORTFOLIO Semester 2 Due 17 October 2024
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COM3706Assignment 3
PORTFOLIO
Semester 2
DUE 17 October 2024
, Table of Contents
Research Proposal: Analyzing the Political Coverage of the Mail & Guardian................................................ 3
1. TITLE .................................................................................................................................................... 3
2. INTRODUCTION .................................................................................................................................... 3
3. RESEARCH QUESTIONS .......................................................................................................................... 4
4. LITERATURE REVIEW ............................................................................................................................. 5
4.1. Media's Role in Political Discourse ................................................................................................... 5
4.2. Framing and Bias in Political Reporting ............................................................................................ 5
4.3. Comparative Analysis of Political Coverage ...................................................................................... 5
5. METHODOLOGY.................................................................................................................................... 6
5.1. Research Design ............................................................................................................................. 6
5.2. Sample Selection ............................................................................................................................ 6
5.3. Data Collection ............................................................................................................................... 6
5.4. Coding Scheme............................................................................................................................... 6
5.5. Reliability and Validity .................................................................................................................... 7
6. DATA ANALYSIS..................................................................................................................................... 8
6.1. Unit of Analysis .............................................................................................................................. 8
6.2. Quantitative Analysis ...................................................................................................................... 8
6.3. Qualitative Analysis ........................................................................................................................ 8
6.4. Conclusion ..................................................................................................................................... 8
7. PRESENTATION AND INTERPRETATION OF FINDINGS .............................................................................. 9
7.1. Leading Political Stories .................................................................................................................. 9
7.2. Comparative Prominence of Political Coverage ................................................................................ 9
7.3. Physical Placement of Political Stories ............................................................................................. 9
7.4. Framing Techniques........................................................................................................................ 9
8. DISCUSSION OF FINDINGS ................................................................................................................... 10
9. CONCLUSION ...................................................................................................................................... 11
10. SELF-ASSESSMENT AND SELF-REFLECTION .......................................................................................... 12
11. ADDENDUM...................................................................................................................................... 13
References ............................................................................................................................................. 14
, Research Proposal: Analyzing the Political Coverage of the Mail &
Guardian
1. TITLE
Analyzing Political Coverage in the Mail & Guardian: A Content Analysis of Leading Political
Stories
2. INTRODUCTION
The role of the media in shaping public perception and political discourse is paramount,
especially in a democratic society like South Africa. The Mail & Guardian, known for its
investigative journalism and commitment to accountability, plays a significant role in influenci ng
public opinion. This study aims to analyze the political coverage of the Mail & Guardian,
focusing on how political stories are presented and the themes that dominate their reporting.
Understanding the media's framing of political issues is essential, as it reflects the priorities and
biases inherent in public discourse, which in turn can shape political behavior and civic
engagement.
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