Assignment 1
(COMPLETE
ANSWERS)
Semester 1 2025
(846754) - DUE 2
April 2025
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An Introduction to Communication Studies
COM1511 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 (846754) -
DUE 2 April 2025; 100% TRUSTED Complete, trusted solutions and
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LEARNING UNIT 1: INTRODUCTION TO COMMUNICATION 1.1 For the purpose
of this module, we define communication as “the sharing of meaning from
one entity to another”. With this definition in mind, discuss the African
perspective of communication. Include examples of types of communication
illustrating the African perspective of communication. (3) COM1510
COMO1512 COM1501 COM1502 1.2 Read the scenario below before you
answer this question: Lucy was running late to an important meeting and
needed to inform her colleague, Thabo, right away. She quickly dialled his
number and spoke into her phone, hoping he would COM1513 understand
her situation. Though her voice was clear at the start, the noisy construction
equipment outside her office caused her words to sound slightly muffled.
Thabo strained to listen, piecing together what Lucy was saying about
running late and proposing a new meeting time. After catching most of her
hurried explanation, he responded with a quick, “Got it— Downloaded by
Corona Virus () lOMoARcPSD| 3 The Shannon-Weaver model of
communication is based on the idea that communication is a process of
transmitting information from a sender to a receiver through a channel. This
model consists of seven basic elements. Identify and explain the seven
elements as depicted in the scenario. (7) [Total 10] LEARNING UNIT 3:
COMMUNICATION THEORIES A theory is defined as a rational type of abstract
thinking about a phenomenon, or the results of such thinking. The process of
contemplative and rational thinking is often associated with processes such
as observational study. 2.1 Define agenda-setting theory (5), then explain
the two distinct levels of agenda-setting theory (5). 2.2 In two sentences,
what do we mean we talk about DE-CENTRING AND RE-CENTRING? (3) 2.3
What is your understanding of indigenous knowledge systems (IKS)? Give
examples of IKS from your childhood experiences. LEARNING UNIT 5:
COMMUNICATION BARRIERS 3.1 What do intergenerational trauma barriers
refer to? (2) 3.2 Read the scenario below to answer this question: Identify
and explain four types of barriers to communication depicted in the scenario.
Also indicate how these barriers can be overcome. (8) [Total 10] During a
morning strategy meeting at Redwood Marketing, Sarah presented her
proposal for a client’s new campaign. Moments after she began, loud drilling
from a neighbouring construction site overwhelmed the conference room,
making it difficult for anyone to hear her clearly. As she tried to project her
voice above the noise, Sarah’s slides were filled with technical jargon that