COM2613 Assignment 1 (WRITTEN) Semester 1 2025 - DUE 27 March 2025

COM2613
ASSIGNMENT 1 SEMESTER 1 2025

UNIQUE NO.
DUE DATE: 27 MARCH 2025

, COM2613

Assignment 1 Semester 1 2025



Unique Number:

Due Date: 27 March 2025

Communication Campaigns

Table of Contents
QUESTION 1 .................................................................................................................. 2

1.1 Definition of a Communication Campaign .............................................................. 2

Example of a Communication Campaign .................................................................. 2

1.2 Objectives of a Campaign (Long-Term or Short-Term) .......................................... 2

Integration with the 'Click It or Ticket' Campaign ...................................................... 3

1.3 Five Types of Communication Campaigns ............................................................. 3

1. Public Awareness Campaigns .............................................................................. 3

2. Advocacy Campaigns ........................................................................................... 3

3. Marketing Campaigns ........................................................................................... 4

4. Political Campaigns .............................................................................................. 4

5. Corporate Social Responsibility (CSR) Campaigns .............................................. 4

1.4 Suitable Campaign Media for the 'Click It or Ticket' Campaign .............................. 4

1. Television Advertisements .................................................................................... 5

2. Social Media Campaigns ...................................................................................... 5

References ...................................................................................................................... 5