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TRL3707 ASSIGN 1 SEM 1 2025

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TRL3707 ASSIGN 1 SEM 1 2025










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Uploaded on
March 11, 2025
Number of pages
11
Written in
2024/2025
Type
Essay
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Unknown
Grade
A+

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TRL3707 ASS 1 2025 0612621185/0717513144


DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE FRAMEWORK IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A POSSIBLE
SOLUTION TO THE TASK CONSISTENT WITH THEORY OF TRL3707. THIS FRAMEWORK IS
ONLY INTENDED TO ASSIST STUDENTS IN GETTING STARTED WITH THEIR ASSIGNMENT,
AND IN NO CASE THIS DOCUMENT SHOULD BE USED FOR CHEATING, THUS NO
STUDENT IS ENCOURAGED TO COPY THIS DOCUMENT, NOR ITS SECTIONS FOR
SUBMISSION. WE BELIEVE THE FRAMEWORK WILL BE A GOOD STARTING POINT AS IT
WAS PREPARED BY OUR TEAM OF PROFESSIONAL PRIVATE TUTORS WHO ARE EXPERTS
IN THE FIELD, AND IT WAS PREPARED USING VARIOUS SOURCES. ANY SIMILARITY WITH
ANY EXISTING THEORY OR DISCUSION BY OTHER AUTHORS IS EXCUSED. THE AUTHORS
HOWEVER DO NOT CLAIM MONOPOLY TO KNOWLEDGE HENCE MODIFICATION OF THE
ANSWERS CONTAINED IN THIS FRAMEWORK MAY NOT BE PROHIBITED AS IT
CONTRIBUTES TO EXPANSION OF KNOWEDGE. FOR ANY FURTHER GUIDELINE ABOUT
THE INFORMATION CONTAINED HERE AND THE MODULE IN GENERAL, CONTACT
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, TRL3707 ASS 1 2025 0612621185/0717513144


QUESTIONS

1.1 Discuss the customer service level strategy chicken farmers in SA should
follow to ensure that consumers receive the right products, at the right time
and at the right place. Justify your answer through examples from the case
study. 6 marks for theory, 6 marks for application [ 12 marks]

Based on the case study on chicken farming in South Africa, to ensure that consumers
receive the right products at the right time and in the right place, chicken farmers
should adopt a customer service level strategy that integrates several key aspects of
their operations, particularly focusing on the efficiency and reliability of their supply
chain. From a theoretical standpoint, a robust customer service level strategy in this
context should encompass:

Reliable Order Fulfilment: Ensuring that the products ordered by customers (whether
retailers, wholesalers, or individual consumers) are accurately picked, packed, and
delivered according to the agreed-upon specifications (Astete, 2022). The case study
highlights the detailed process of production and harvesting, processing,
warehousing, inventory management, order fulfilment, and distribution. To ensure
reliable order fulfilment, chicken farmers need to have efficient systems in place at
each of these stages. For example, accurate inventory management systems are
crucial to ensure the availability of the right products (e.g., specific cuts of chicken or
quantities of eggs) when orders are placed (Bag & Gupta, 2020). Using Enterprise
Resource Planning (ERP) systems for larger operations can integrate these aspects
and improve order accuracy.

Timely Delivery: Meeting the expected delivery schedules to ensure freshness and
availability of chicken products for consumers. This is particularly critical for perishable
goods like chicken. The case study emphasizes the importance of transportation and
the use of refrigerated trucks to maintain the cold chain. South Africa's road
infrastructure plays a role in the speed of delivery (Beuthe, 2021). Chicken farmers
need to optimize their logistics and transportation arrangements to ensure timely
delivery to retailers, wholesalers, and restaurants. This might involve strategic
partnerships with distributors or investing in their own efficient transportation fleet.

Product Quality and Safety: Maintaining high standards of food safety and quality
throughout the production, processing, warehousing, and distribution processes to

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