Advertising and Promotion samenvattingen

Summary that includes all material for the exam of Marketing Communication. The summary is built up through the structure of the Belch & Belch book + articles, supplemented by the most important parts from the micro lectures and reading questions.

Summary that includes all material for the exam of Marketing Communication. The summary is built up through the structure of the Belch & Belch book + articles, supplemented by the most important parts from the micro lectures and reading questions.

Summary of all required information for Marketing Communication Part B: the Consumer. See the first page for an overview of the summarized information in this summary.