Marketing Communications samenvattingen (7e druk)

For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. This is a summary of those mandatory chapters.

Clear summary of the 4 chapters needed for the test. Describes in a clear and extended way the necessary points.