Marketing Research samenvattingen (6e druk)

This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.

This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.

Summary of Marketing Research: An Applied Orientation (Malhotra, 6th edition) Contains the following chapters: 3, 7, 9, 10, 11, 15, 16, 17, 19, 20, 21 (Chapter 15&19 partially)

Summary of Chapter 7 of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant tables from the book.

Summary of Chapter 3 of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant tables from the book.

Malhorta Chapters Summaries & Lecture Notes

The summary includes some chapters from the book "Principles of marketing engineering, 2nd edition" Gary L. Lilien. See the preview pages for the chapters that are covered in the summary.