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Summary Services Marketing_Lovelock_Wirtz_Chapter 1-14
- Samenvatting • 82 pagina's • 2017
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Summary of the book Services Marketing, written by C. Lovelock, J. Wirtz. The summary is of chapter 1 to 14 of the 8th edition of the book. The summary is well-structured and contains visual representations of theory.
Services Marketing
People Technology Strategy
Jochen Wirtz
Christopher Lovelock
2016
Eighth edition
World Scientific
Summary of chapters 1 to 14
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Summary Services Marketing_Lovelock_Wirtz_Chapter 1-14
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Summary of the book Services Marketing, written by C. Lovelock, J. Wirtz. The summary is of chapter 1 to 14 of the 8th edition of the book. The summary is well-structured and contains visual representations of theory. Services Marketing People Technology Strategy Jochen Wirtz Christopher Lovelock 2016 Eighth edition World Scientific Summary of chapters 1 to 14
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