Samenvatting
Summary for the final exam of 1ZV20
- Vak
- 1ZV20 (1ZV20)
- Instelling
- Technische Universiteit Eindhoven (TUE)
Summary of all the material needed for the final exam of 1ZV20
[Meer zien]Voorbeeld 4 van de 59 pagina's
Voorbeeld 4 van de 59 pagina's
In winkelwagengesponsord bericht van onze partner
Voorbeeld van de inhoud
1ZV20 SummaryContents
Marketing and Consumer behavior .................................................................................... 3
Theoretical Approaches to Consumer Behavior................................................................. 4
Consumer Needs .............................................................................................................. 5
Customer Satisfaction and Retention ................................................................................ 6
Development of the marketing concept.............................................................................. 7
Segmentation .................................................................................................................... 8
Product Positioning.......................................................................................................... 11
Perceived Quality ............................................................................................................ 13
Perceived Risk ................................................................................................................ 14
Involvement ..................................................................................................................... 15
A model of consumer decision-making ............................................................................ 17
Models of consumers; Four views of consumer decision-making..................................... 19
Elaboration Likelihood Model ........................................................................................... 20
Consumer Learning ......................................................................................................... 21
Behavioural learning theories .......................................................................................... 22
Memory and Perceptions ................................................................................................. 24
Dynamics of perception ................................................................................................... 26
Attitudes and Behavior .................................................................................................... 29
Choice Rules and Strategies ........................................................................................... 33
Means-End Chain ............................................................................................................ 35
Diffusion of Innovativeness and Lead Users .................................................................... 37
User-Generated Product Design...................................................................................... 40
Choice Heuristics ............................................................................................................ 43
Consumer influence and the diffusion of innovations ....................................................... 45
Adaption and Innovators .................................................................................................. 47
Reinforcement of behavior............................................................................................... 48
Articles ................................................................................................................................ 49
Peter H. Bloch & Marsha L. Richins - A Theoretical Model for the Study of Product
Importance Perceptions ................................................................................................... 49
BRIAN WANSINK, ROBERT J. KENT, and STEPHEN J. HOCH* - An Anchoring and
Adjustment Model of Purchase Quantity Decisions ......................................................... 49
1
, S. Sinem Atakan, Richard P. Bagozzi, Carolyn Yoon - Consumer participation in the
design and realization stages of production: How self-production shapes consumer
evaluations and relationships to products ........................................................................ 49
Hoyer, MacInnis and Pieters (2013) - Low-Effort Thought-Based Decision Making ......... 50
Jeff Bray - Consumer Behaviour Theory: Approaches and Models .................................. 50
Kardes, Cline and Cronley (2010) – Heuristics ................................................................ 50
Mark Heitmann, Jan R. Landwehr, Thomas F. Schreiner, and Harald J. van Heerde -
Leveraging Brand Equity for Effective Visual Product Design .......................................... 51
Frances K. Stage , Hasani C. Carter & Amaury Nora - Path Analysis: An Introduction and
Analysis of a .................................................................................................................... 51
Decade of Research ........................................................................................................ 51
Martin Schreier, Christoph Fuchs, & Darren W. Dahl - The Innovation Effect of User
Design: Exploring Consumers’ Innovation Perceptions of Firms Selling Products Designed
by Users .......................................................................................................................... 51
Petra Bosch-Sijtsema and Jan Bosch - User Involvement throughout the Innovation
Process in High-Tech Industries ...................................................................................... 52
Assignment 2................................................................................................................... 53
2A ................................................................................................................................ 53
2B ................................................................................................................................ 53
2C ................................................................................................................................ 54
Other................................................................................................................................... 56
Changing the basic motivational function......................................................................... 57
Structural models of attitudes .......................................................................................... 58
........................................................................................................................................ 59
Altering components of the multi-attribute model ............................................................. 59
2
,Marketing and Consumer behavior
• Product Innovation: a business process, consisting of several stages and spanning
various business functions, with the goal of launching new or improving existing products
• Marketing: an organizational function and a set of processes for creating,
communicating, and delivering value to customers based on their needs
“Consumer behaviour is defined as the behavior that consumers display in searching for,
purchasing, using, evaluating and disposing of products and services that they expect will
satisfy their needs”
• Porter’s value chain > where do you think consumer behavior fits in?
3
, Theoretical Approaches to Consumer Behavior
1. Economic Man
2. Psychodynamic
3. Behaviorist
4. Cognitive
5. Humanist
Cognitive consumer behavior models
Consumer Decision Model
4
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper julidekok. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €5,99. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 53068 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen