Samenvatting
Summary Mastering E-business
Summary of the book 'Mastering E-business'. Course Value Chain Transformation.
[Meer zien]Voorbeeld 5 van de 45 pagina's
Voorbeeld 5 van de 45 pagina's
In winkelwagengesponsord bericht van onze partner
Gekoppeld boek
Titel boek:
Auteur(s):
- Uitgave:
- ISBN:
- Druk:
Voorbeeld van de inhoud
Mastering E-businessSummary
,Chapter 1
E-business: specific kinds of business activities performed by one or
more organizations with the use of information technology.
Criteria:
• the activities must be core activities
• the use of technology must be essential for the what the activities are
performed. If efficiency or effectiveness are only improved, it’s IT-
support; not e-business.
• information must be both transformed and transported digitally
Scope of activities: determines whether activities are executed entirely
within the boundaries of a single organization or across the boundaries of
organizations (= inter-organizational).
Inter-organizational e-business has greater consequences that intra-
organizational
Dynamism of relations: determines how dynamic the relations are
between organizations that engage in e-business activities together.
E-business scenario: a setting in which two or more parties engage in e-
business to achieve a specific business goal (possibly more than just one).
Before the internet:
• dedicated digital communication channels: created for specific business
activities between pairs of business partners
• low-volume e-business relied on using existing phone lines and modems
to connect computers
• usually expensive and time-consuming to set up and maintain
• channels only supported long-term, stable business collaborations
The rise of the internet:
• ARPANET: established as research network, linking a few research
institutions
• late 1980s: Internet for global network based on TCP/IP.
• ubiquitous and inexpensive infrastructure became available for business
transactions
• HTML as standard web markup language and Mosaic: first web browser
1993
• these two together enabled world wide web
The e-commerce hype: number of e-business companies grew
exponentially
E-commerce: electronic business is e-business in which objects are
explicitly traded between participating parties.
1
, E-commerce is e-business, but not the other way around
Mobile business: e-business is restricted to m-business if we only use
wireless channels
M-commerce: m-business if it is about explicit trading of objects
Technology push vs requirements pull
Example: the web was not developed because business has demanded
this, but the mere existence of the web has pushed business into new
directions.
2
,Chapter 2
Structure of the classification space
• Parties in e-business: contains the options for the combination of parties
that perform the e-business activities
• Objects of e-business: contains the options for the type of object that is
primarily manipulated by e-business activities in a scenario
• Time scopes of e-business: used to classify e-business scenarios with
respect to the duration of relationships between e-business parties.
These dimensions are in principle mutually independent.
Parties in e-business
• Business party: any commercial organization
• Consumer party: individual acting as a private person (not as a business)
• Government party: (a part of) a government organization or a related
non-profit organization
B2B: from an economic perspective, B2B is by far the most important form
of e-business in the party dimension. Examples of scenarios are:
• supply chains
• industry-level market places
• complex logistic scenarios
• inter-bank financial traffic
Most importantly, in B2B e-business we often find a certain level of
symmetry. This means that the complexity of business processes and
supporting automated systems for realizing e-business if divided between
two business parties.
B2C: for example web shops.
Characteristic for the B2C scenario is asymmetry in the realization of the
scenario. The B party is where the main part of the business processes
take place and the complex e-business information systems reside. The C
party has simple process and a limited information system infrastructure.
C2C: for example market places.
3
, Usually there is a third party involved that facilitates C2C transactions.
G2C and G2B: example of government bodies are municipality offices, tax
offices and bureaus that give out documents etc.
A special case that we can classify as G2C/G2B are the scenarios of charity
organizations.
If not of a commercial nature, we classify it as G2C of G2B, even though it
might also be seen as B2C of B2B.
Typically, the G side in these scenarios is often bound with more
regulations.
Objects of e-business
• Physical goods: tangible goods that are physically exchanged between
parties
• Digital goods: intangible goods that are electronically exchanged
between parties
• Services: activities that one party specifically performs for another party
• Financial goods: sums of money or guarantees for the later delivery of a
sum of money
• Hybrid objects: combinations of the above. if so: specify the combination
Physical goods:
• Discrete goods: exchanged on a per piece basis. Both in B2C and B2B.
• Bulk goods: exchanged in large quantities on a per volume or per weight
basis. Typically in B2B.
Physical goods hardly play a role in G2B and G2C.
Digital goods:
• Digital content: copies of published and catalogued (multimedia)
content. Examples are e-books and movies.
• Digital information: on-demand produced informational data. Examples
are electronic weather forecasts and on-demand stock analyses.
• Software: copies of software products. Examples are multimedia players
and bookkeeping systems.
Characteristics digital goods:
• Can be copies in an arbitrary number almost without any cost to the
producer
• Can be transported almost instantaneously
• Can be transported almost without cost from seller to buyer, using the
internet
Services:
• Physical services: activities that involve the manipulation of physical
objects that are not exchanged goods. Examples are flights/air
transportation and car wash.
• Digital services: activities that do not involve manipulation of physical
objects. Examples are shopping advice and financial services.
Time scopes of e-business
4
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper annemiekvdb. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €3,28. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 53920 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen