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Vopak bedrijfsanalyse
Bedrijfsanalyse Vopak
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VopakINTERGRALE BEDRIJFSANALYSE
Klas: HABSFVT1H
Bodil Koopman (691420)
Britt Kessen (679077)
Jessy van der Kolk (686862)
,Executive summary
In this report is Vopak integral analyzed. Vopak has six different business units which are divided in
countries that Vopak is currently operating in. The business units Vopak is focused on are: The
Netherlands, Europe, Asia, Singapore, United States, America and an combination of Europe, Middle
East & Africa.
The analysis of the ashridge mission model concluded that the highest priority Vopak has is safety.
That is because they work with chemicals. Vopak not only feels the responsibility for the products
she transports, but also for the environment. Vopak operates in more than 30 countries, they travel
by sea so they have a big network. Safety is a high priority at Vopak which means that they teach
their employees safety regulations.
The business analysis concludes that Vopak’s long-term collateral values have declined compared to
10 years ago, but not so much that a stock is undervalued. We have gained insight into the geograph-
ical distribution by means of the turnover and profit analysis. The division into activities provides an
insight into the turnover contribution and profit contribution of the different countries. Singapore is
the largest profit contributor to Vopak. Through the portfolio analysis we can see in witch phase of
life each business unit is. Most business units are very close to the boundaries of the life stage. Only
the Americas is in the star life stage. They generate a lot of turnover and have a very fast growing
market. Finally, we gained insight into the industry life cycle. Here too, Americas is the only one still
in the growth phase. This is because three new terminals have recently been built.
The forecast is a prediction over what will happen in year 2022. Most of the post predict that Vopak
will rise even with it’s employees. This will also mean that the external costs for Vopak will also rise.
The forecast also predict that Vopak will grow in the future.
In the SWOT-analyses Vopak comperes their external issues, strengths a weaknesses. It shows that
the biggest strength Vopak has, is their great reputation that they have developed in the last 400
years. They are also the market leader, which is also an opportunity.
,Inhoud
Executive summary................................................................................................................................1
Inleiding..................................................................................................................................................6
1. Profiel van de onderneming...............................................................................................................7
1.1 Inleiding........................................................................................................................................7
1.2 Ashridge mission model................................................................................................................7
1.3 Stakeholders analyse....................................................................................................................9
1.4 Krachtenveld analyse..................................................................................................................11
1.5 7S Model.....................................................................................................................................12
2. Externe analyse................................................................................................................................15
2.1 Inleiding......................................................................................................................................15
2.2 Macro-economische omgeving...................................................................................................15
2.2.1 Conjunctuur.........................................................................................................................15
2.2.2 Koopkracht..........................................................................................................................17
2.2.3 hypotheekrente...................................................................................................................18
2.2.4 Inflatie..................................................................................................................................18
2.2.5 Arbeidsmarkt.......................................................................................................................20
2.2.6 Werkloosheid.......................................................................................................................20
2.2.7 wisselkoersen......................................................................................................................21
2.2.8 Internationale handel..........................................................................................................21
2.3 Meso-omgevingsanalyse............................................................................................................22
2.3.1 interne concurrentie................................................................................................................22
2.3.1.1 Aantal, omvang en sterkte van de rivalen.........................................................................23
......................................................................................................................................................23
2.3.1.2 Groeipotentie van de markt..............................................................................................23
2.3.1.3 Hoogte vaste kostenniveau...............................................................................................24
2.3.1.4 Mogelijke productdifferentiatie........................................................................................24
2.3.1.5 Diversiteit van de rivalen..................................................................................................24
, 2.3.1.6 Hoogte van de uittreed barrières......................................................................................24
2.3.2 externe concurrentie...............................................................................................................24
2.3.2.1 aantal en omvang van toeleveranciers.............................................................................24
2.3.2.2. vervangende producten...................................................................................................25
2.3.2.3 geleverde volume.............................................................................................................25
2.3.2.4 productdifferentiatie........................................................................................................25
2.3.2.5 invloed op prijs c.q kwaliteit.............................................................................................25
2.3.2.6 mogelijkheid tot voorwaartse integratie..........................................................................25
2.3.2.7 kosten van verandering van leveranciers voor afnemer...................................................26
2.3.2.8 aantal en omvang van afnemers.......................................................................................26
2.3.2.9 afgenomen volume...........................................................................................................26
2.3.2.10 resultaten van afnemers.................................................................................................26
2.3.2.11 mate van productdifferentiatie.......................................................................................27
2.3.2.12 kosten van verandering van leverancier voor afnemers.................................................27
2.3.2.13 mogelijkheid tot achterwaartse integratie.....................................................................27
2.3.2.14 prijs- c.q. kwaliteitsgevoelig............................................................................................27
2.3.2.15 beschikking over marketinginformatie...........................................................................27
2.3.3. potentiële concurrentie..........................................................................................................27
2.3.3.1 vereiste schaalgrootte......................................................................................................28
2.3.3.2 sterkte van gevestigde namen/ merken...........................................................................28
2.3.3.3 kapitaalbehoefte...............................................................................................................28
2.3.3.4 toegang tot distributiekanalen.........................................................................................28
2.3.3.5 kotenvoordelen van bestaande rivalen............................................................................28
2.3.3.6 verwachte reactie van bestaande rivalen.........................................................................28
2.3.3.7 hoogte van intree barrières..............................................................................................28
2.3.3.8 relatieve prijs/kwaliteitsverhouding van het substituut...................................................29
2.3.3.9 houding van afnemers ten opzichte van het substituut....................................................29
2.3.4 conclusie..................................................................................................................................29
3. Bedrijfsanalyse..................................................................................................................................31
3.1 Fundamentele analyse................................................................................................................31
3.1.1 Solvabiliteit..........................................................................................................................31
3.1.2 Liquiditeit.............................................................................................................................31
3.1.3 Rentabiliteit.........................................................................................................................33
3.1.4 Activiteit kengetallen...........................................................................................................35
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