100% tevredenheidsgarantie Direct beschikbaar na betaling Zowel online als in PDF Je zit nergens aan vast
logo-home
Summary HPI4002 Case 2 €3,48
In winkelwagen

Samenvatting

Summary HPI4002 Case 2

1 beoordeling
 10 keer bekeken  0 keer verkocht

Summary HPI4002 Case 2 and additional lectures

Voorbeeld 2 van de 6  pagina's

  • 4 oktober 2022
  • 6
  • 2021/2022
  • Samenvatting
Alle documenten voor dit vak (8)

1  beoordeling

review-writer-avatar

Door: boclaessen • 1 jaar geleden

avatar-seller
daniquelisa
Innovation Management in Healthcare 6-9-2021 (IQM)
Different phases of innovation (‘the development funnel’):

 1. Idea generation
-Input of ideas for new products, services or processes
-Some are directly filtered out/others are further developed
 2. Choice of the best ideas (selecting)
-Promising ideas are selected and developed into concepts
-Potential market will be explored
-Best design is considered
-Assessment of investment needed and potential returns
 3. Implementation
-Management decides which new products, services, processes, business models or any
combination of these will be developed
Unsuccessful implementation projects are terminated
 4. Market
-Based on successful implementation projects, innovations are brought to the market

Involved functions of an organisation during an innovation: all functions/departments should
actively contribute to innovation. So not only the Research and Development (R&D) but also for
example:

 Industrial design: focus on form and function
 Marketing: identifies customer needs
 Sales: develop new markets
 Operations: optimizing production processes
 Finance and accounting: calculating return on investment
 Human Resource Management: support a culture of innovation
 Senior Management: breaking down functional barriers (higher budget for innovation)
 Outside resources: essential for open innovation

Innovations can be managed: innovation is not something that happens by accident or coincidence.
It can be planned and structured

 Decide how much innovation is needed
 Set an appropriate ratio of radical versus incremental innovation
 Select areas in which you want to compete
 Select an appropriate innovation strategy
 Establish an foster an innovation culture in your organisation (encourage the right behaviour
and give people ownership of their innovation efforts)
 Measure your performance (success) in innovation

Innovation management theory/approaches (8 trends):

1. Stage-Gate: defines different stages of new product development and the responsibilities of
different departments at these stages (Barlow 2017 addresses this in more detail)
2. Voice of the customer: this covers many different ways for identifying customer needs
3. Portfolio management: the processes that organizations use to select ideas
4. Diffusion of Innovation: factors that influence market uptake of an innovation, such as
characteristics of the (potential) adopters)

1

, 5. Culture of innovation: setting the right atmosphere in which innovation can flourish
6. Disruptive technology: every technology reaches its natural limits and its inevitable that
another technology will, at some stage overtake it and changes the market
7. Business model innovation: how a company can create value for their customers and
capture value in ways that lock out competitors.
8. Open innovation: companies looking beyond their own organisation for ideas.

The discipline of innovation managements remains relatively new so it is hard to chose an certain
theory or approach. Moreover different ones emerge and become popular. ‘Good innovation
management requires a combination of approaches rather than just the latest idea’.

1.The innovation Pentathlon (means 5) Framework: Goffin & Mithcell (2017) integrated different
insights and approaches into a framework consisting of 5 elements:

 The 3 aspects of the previously discusses ‘development funnel’
-Idea generation
-Selection
-Implementation
 Combined with 2 additional elements
-Innovation strategy:
 Set clear goals for innovation
 Have leadership
 Establish a common language with regard to innovation
 Assess the potential role of technology in innovation and the expertise needed
 Measure innovation performance
-People, culture and organization
 Manage the human resources and create effective organizational structures
 Create a culture of innovation
 Maintain effective reward and recognition programmes
 Appraise employees by looking at performance vs the agreed (innovation) goals

2. Stage-gate model (by Robert Coopers): a innovation management theory with a structured
decision making process which is aimed at managing the progress of technology projects from the
first idea to commercialization.

-It involves clear decision criteria (gates) on which to base decisions to proceed or abandon a
projects
-Decisions are made according to technical, financial or marketing criteria

Basic stages of the stage-gate model:

 Concept generation: identifying the opportunities for new products and services
 Project assessment and selection: screening and choosing options which satisfy criteria
 Development: translation concepts/options into a product and testing the winning ideas
 Commercialization: launching and marketing the new product

However, in practice product development is not as simple as implied by this and other models. In
reality it is often far more messier and iterative.



3.Innovation Rocket (Nichols, 2007):


2

Voordelen van het kopen van samenvattingen bij Stuvia op een rij:

Verzekerd van kwaliteit door reviews

Verzekerd van kwaliteit door reviews

Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!

Snel en makkelijk kopen

Snel en makkelijk kopen

Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.

Focus op de essentie

Focus op de essentie

Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper daniquelisa. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor €3,48. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 53068 samenvattingen verkocht

Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen

Start met verkopen
€3,48
  • (1)
In winkelwagen
Toegevoegd