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Uitwerking woordjes Business English 5
- Instelling
- Hogeschool InHolland (InHolland)
In dit document zijn alle woordjes uitgewerkt voor het tentamen van Business Englisch 5.
[Meer zien]Voorbeeld 3 van de 25 pagina's
Voorbeeld 3 van de 25 pagina's
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Voorbeeld van de inhoud
Woorden Engels 5ML Unit 6,8 & 10
Business 16-29 & 32-38
Business Unit 16
Strategy Countable: is a plan or series of plans for achieving
success
Uncountable: is the study of the skills, knowledge, etc.
required to make such plans
Strategic success Het succes wat wordt behaald met de strategie, vaak
uitgedrukt in winstgevendheid (profitability)
Resource(s) Bron (middelen)
Allocation Toewijzing (toewijzing van middelen)
Assets Middelen/bezittingen
Objective Doelstelling
Vision Visie
Mission statement Missie
Implementation Implementatie, opvatting
Strategic move An action with a particular purpose in relation to
objectives
Strategic partnership When two companies work together towards a specific
goal
Strategic decision When a company decides something important for its
long-term furure
Strategic acquisition When one company buys another for strategic
purposes
Strategic goal An objective the company wants to reach
Strategic vision When someone has cleat ideas about actions to take
for future success
Defends a market It triest o prevent competitiors form being successful
there
Attacks a market It starts selling there fort he first time
Establishes a foothold/toehold It occoupies a small part of the market in preparation
in a market for gaining a larger part
Invades a market It starts tob e very successful there
Dominates a market Is is the biggest competitor there
Withdraws form a market It stops selling there
Business Unit 17
Competition
Cut-throat Strong competition: moordende
Ferocious Strong competition: boos
Intense Strong competition: intens
Fierce Strong competition: fel
Stiff Strong competition: stijf
Encourage Increase competition: aanmoedigend
Intensify Increase competition: intensiveren
,Sharpen Increase competition: verscherpen
Harm Limit competition: schaden
Inhibit Limit competition: remmen
Stifle Limit competition: verstikken
Competitors Concurrenten
Key players Hoofdrolspelers
Minor players Kleinere spelers
Competing (Competitive) Concurreren (concurrerend)
Competing products Concurrerende producten
Competitive product One product that has real and specific benefits in
relation to others of the same type
Competing bids Price offers for a company in a takeover
Competing offerings Products form different companies
Competing suppliers Companies offering similar products or services
Competing technologies Technical ways of doing something
Competitive position Where a comapny is in relation to its competitior in
terms of size, growth etc
Competitive pressure The force that one competitor can bring to bear in
relation to antother
Competitive price On ethat is similar ro or lower than thoese for similar
products
Competitive threat Something that one competitor may do to weaken
another’s position
Competitive advantage/edge Superior products, performance, etc. that a competitor
can offer in relation to others and which give it a leas
over its rivals
Competitive strategy A plan or plans for success in telation to competitors,
and the study of this in business schools
Business Unit 18
Competitive forces Concurrerende krachten
Competitive strategy Concurrerende strategie
Maintain In stand houden
Competitive advantage Concurrentievoordeel
Swot strengths, weaknesses, opportunities, threats
Environment Omgeving
External factors Externe factoren
Core competencies Kerncompetenties (internal factors)
Cost leadership (porter) Offering products at the lowest cost
Volume industries Producing large numbers of similar product
Differentiation (porter) Offering products or service that give added-value in
terms of quality or service compared to competitors
Added-value Toegevoegde waarde
Focus (porter) Combining elements of the above two stratefies to
concentrate on a niche
Niche A specific part of the market with particular needs
Stuck in the middle (porter) If a company does not follow any of these particular
, strategies an is stuck in the middle
Business Unit 19
Concentrated In that industry are a few companies
Fragmented In that industry are very much companies > restaurants
Market share Gedeelte van de markt wat je bezit
Low entry barriers Anyone with a small amount of capital can enter this
market
Profitability Winstgevendheid
Entrants Ingangen
High entry barriers Markets where you invest a lot to get in the market
Acquisitive(s)/Takeovers Buying competitors in their industry or companies in
other industries
Strategic acquisitions Strategische overnames
Merge Combine as an equal with another company of similar
size
Vertical integration A company may also own or buy its suppliers and
customers companies in this situation of process
Unwieldy conglomerate A holding company with a large number of subsidiaries
which may not be easy to manage profitably as a group
Subsidiaries Dochterondernemingen
Portfolio theory The idea that when demand for goods or services of
one of the companies in the group was weak, it would
be compensated by stronger demand for those of other
companies in the group
Disposed of Afgevoerd, verwijderd
Divested Afgestoten
Non-core businesses Niet-kernactiviteiten
Core business Kernactiviteiten
Make or buy decision Companies decide whether to produce particular
components or perform particular functions in-house
or, on ther other hand, to buy them in from an outside
supplier
Chaebols Often started as family business, where different
members of the same family each owned and managed
companies dealing with different parts of the industrial
process in a situation of vertical integration
Business Unit 20
Foster creativity and innovation The development of new ideas
Bureaucratic Bureaucratisch
Ingenuity Vindingrijkheid, clever and unusual new ways of
thinking
Skunk works A place away from the main company sites and outside
the usual structures to work on innovation
Research and development Onderzoek en ontwikkeling (R&D)
(R&D)
Focus groups Groups of consumers who say what they think of the
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