, focus the for exam!!
graphs
↓ on
WEEK 1:
Whatis a
digital business Model?
Automatedbusiness processes (within a firm and between firms) over computer mediatednetworks, adding value through
connectivity
VisiOn:clear picture of what
the
organisation become at some
wants to pointin the future, compared to a mission- who we are
for the entire
company
Strategy: how the vision will be achieved
Objectives: w hat
w ill be achieved, broad
guiding principles, descriptive associatedwith
GONS:how objectives will be achieved, SMART
projects
Article 1:Consumer Power: Evolution in the
Digital Age by Labrecque
bypresenting a frameworkof
A
explores consumer interaction with
digital media, four distinct consumer power sources
Power:asymmetric ability to control people or valuedresources in online social relations.
-
In the online world there is a need for counterpart to drive power
powerful entity
·
a
requires a comparison with a powerless one to derive its position, through the perception of
having more control over people and resources
↳
to be influential need relevant content
andsufficientreach Chence influence function of reach andcontrol over
social media participants is a people)
A
status made up of
are scarce resources, derivedfrom
longevity, expertise, or the network
governance roles assumed particular engagement
by contributers
of
andhierarchial organisedicons
↳
empowerment is the process of
gaining power through the
actions thatchallange
power balances
·Demand-based Power:individual-based power source
Changes
↓
in consumption and purchase behavior due to Internet andsocial media
·growing assortment of products through efficientdistribution and
warehousing
search allows for increasedaccess/chocie, buti s limited to an individuals
ability to create personal websites and
engines and
geographical browsing
share information
, Information-based Power:individual-basedpower source
Through
1
contentconsumption:ease of access of product/service information, which reduce information asymmetry, expertises market diffusion and
shortens productlifecycle.
2
Through content
production:ability produce user-generatedcontent,
to enables empowerment by providing outlet for self-expression, extending
individual reach, and
elevating the
potential for individual opinion to influence markets.
P increased
internet access, like tiktok, increases channels for
instagram, self-expression
Web 2.0 broaden information code free interface.
applications access and ability to produce through simple
Network-based Power:network-based source
networkactions designed to build andinfluence markets
personal reputation through digital content
power of which others can addvalue to
original content
b value from: contentdissemination
(eg. sharing networks)
comes and
organising content
through
contentcompletion (e.g. commenting, tagging etc)
contentmodification (e.g. repurposing content, such as memes)
Rise media allowedincreased distribution of for
in social content, allowing greater ability repurposing a nd
content reputation building.
Crowd-based Power:network-based source
ability pool, to mobilise, andstructure resources in
ways thatbenefit individuals and groups
e.g. crowdcreatition
(Wikipedial, crowdfunding, crowd-sourcing, crowd-selling (etsy), crowd-support in peer-to-peer problem solving communties
P
advancements in mobile and data
technology allows for instantaccess to information and resources across
digital platforms
allows
groupcommunity buying power, sharing economy andcreation of new
marketplaces
, Article 2:Antecedents and consequences of
e-building adoption of European
retailers
>Sample:691 E U countries, devided in
retailers in 7 two
groups depending level of e-commerce of other countries
->
Results:Countries with high-level of e-commerce (France, Germany, UK, Sweden) is countries with low levels of e-commerce (Spain, Italy,Poland)
->
model fits low level countries better
I firms
suggests that adopte-business
even though only a small proportion of
consumers
order products online theyexpected opposite
->
Results
suggest:
higher levels of e-business use has
higher impact on
strategy, managmentandmarketing in countries with high level of e-commerce adoptation
firms with
greater preceived competitive pressure are more likely to
change strategy/ managment(not infrencedby firm characterstics like size)
exeption is medium-sizedfirms that
↳ do not
carry changes
out in strategy
*
low-level countries, larger firms firms lower likely hood of
in have
greater likelyhood of undertaking changes in
strategy, while small have
of
changing marketing, additionally micro/small firms more likely conduct e-business
to
preceived benefits andIt
knowledge most important predictors of e-business use.
-
preceived competitive pressure only importanti n low-level e-commerce adoptation countries
in some cases competition increases uncertaintywhich inhibit decisions to
innovate
may
risk expected benefits, hence
is
greater than for moves of competitors
wait
