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Corporate Entrpereneurship ( 6013B0501Y) Lecture Notes
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Corporate EntrepreneurshipLecture 1: 06-02-2023
Corporate entrepreneurship:
Entrepreneurial mindset in company
Responsive to environment
Greiner’s five phases of growth model
In this course, we focus on autonomy, coordination, and collaboration
Greiner’s five stages of growth model
Stage 1: Stage 2: Stage 3: Stage 4: Stage 5:
creativity Direction Autonomy Coordination collaboration
Management Make & sell Efficiency Expansion of Consolidation Problem
focus of market of solving &
operations organization innovation
Organization Informal Centralized Decentralized Line-staff & Matrix of
structure & & product teams
Functional geographical groups
Top Individualistic Directive Delegative Watchdog Participative
management &
style entrepreneuria
l
Control system Market results Standards Reports & Plans & Mutual goal
& cost profit centers investment setting
centers centers
Management Ownership Salary & Individual Profit sharing Team bonus
Reward merit bonus & stock
systems increases options
,How do you respond to changing environment as a large company?
Merger & Acquisitions (M&A)
Innovations
And why M&A?
Access a part of the market that they may have not been able to perform in
Vertically integrate
Solve growth problem
Technology
What are some potential issues in developing new innovations in a large organization?
Cannibalize previous innovations
Slower
Incremental
What is entrepreneurship?
Entrepreneurship involves a process
Entrepreneurs create value where there was none before
Entrepreneurs put resources together in a unique way
Entrepreneurship is opportunity-driven behavior
Entrepreneurship is the process of creating value by bringing together a unique combination
of resources to exploit an opportunity
Entrepreneurial context is never defined; thus, entrepreneurship can occur in:
Start-up ventures
Small firms
Mid-sized companies
Large conglomerates
Non-profit organizations
Public sector agencies
Management is the process of setting objectives and coordinating resources, including
people, in order to attain them.
Managers focus more on the current situation and how to improve efficiency and
effectiveness.
, Entrepreneurs focus less on the current situation and more on what can be.
Corporate entrepreneurship = a term used to describe entrepreneurial behavior inside
established mid-sized and large organizations
Related terms:
Organizational entrepreneurship
Intrapreneurship
Corporate venturing
Corporate entrepreneurs face three major challenges linked to the need for inter-
organizational political skills:
1. Achieving credibility or legitimacy for the concept and the entrepreneurial team
2. Obtaining resources
3. Overcoming inertia and resistance
Corporate entrepreneurs remain in the corporate environment rather than starting their
own ventures for three main reasons:
The size of the resource base that they can tap into
The potential to operate on a fairly significant scope and scale fairly quickly
The security they enjoy when operating in an existing company
Organizational politics is one of the main reasons corporate entrepreneurs leave the
company.
Seven ways in which entrepreneurship is manifested in established companies
1. Traditional R&D
2. Ad Hoc Venture teams
3. New venture divisions or groups
4. Champions and the mainstream thought
5. Acquisitions
6. Outsourcing
7. Hybrid forms
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