Samenvatting over het boek International Business. Het document bevat de hoofdstukken 1 t/m 7 & 10 (zonder 1.3). Het is een uitgebreide samenvatting met verwijzingen naar het boek.
Aalal tabales, fgures and images in the summary cime frim the fialaliwing biik; Jethu-Ramsiedh, R.
Hendrickx, M. (2015). Internatinaa business. Griningen/ Hiuten, The Netheralands: Niirdhif
Uitgevers.
,Content
Chapter 1 Intriductin ti internatinaal business...................................................................................3
1.1 What is internatinaal businesss....................................................................................................3
1.2 Why di cimpanies criss birderss...............................................................................................4
1.4 Internatinaal business irganisatins............................................................................................5
Chapter 2 Pialitcaal and ecinimic envirinment......................................................................................6
2.1 Free trade.....................................................................................................................................6
2.2 Regiinaal trading arrangements....................................................................................................6
2.3 Ecinimic and Minetary Uniin....................................................................................................7
2.4 Pritectinism...............................................................................................................................7
2.5 Internatinaal irganisatins...........................................................................................................9
Chapter 3 Cualture.................................................................................................................................11
3.1 What is cualtures..........................................................................................................................11
3.2 Ealements if cualture.....................................................................................................................11
3.3 Calassifcatin if cualturaal diferences...........................................................................................12
3.4 Ethics..........................................................................................................................................14
Chapter 4 Management and irganisatin in an internatinaal envirinment........................................15
4.1 Internatinaalisatins...................................................................................................................15
4.2 Strategic management................................................................................................................15
4.3 Vaalue chain anaalysis....................................................................................................................16
4.4 Strategic palanning.......................................................................................................................17
4.5 Internaal irganisatin..................................................................................................................17
4.6 Human Resiurce Management..................................................................................................18
Chapter 5 Externaal anaalysis in an internatinaal envirinment...............................................................20
5.1 What is an externaal anaalysiss......................................................................................................20
5.2 Initaal anaalysis.............................................................................................................................20
5.2.1 Basic demand anaalysis.........................................................................................................20
5.2.2 Trade fgures anaalysis...........................................................................................................20
5.2.3 Business Calimate..................................................................................................................21
5.3 Envirinmentaal anaalysis...............................................................................................................21
5.4 Market research.........................................................................................................................24
5.5 Determining market pitentaal....................................................................................................25
Chapter 6 Market entry and internatinaal marketng..........................................................................26
6.1 Internatinaal ciiperatin...........................................................................................................26
6.2 Mides if ciiperatin................................................................................................................26
6.3 Direct mide if entry..................................................................................................................28
6.4 Mergers and acquisitins............................................................................................................29
1
, 6.5 Outsiurcing & iut-tasking..........................................................................................................29
6.6 Internatinaal marketng strategy................................................................................................30
6.7 Internatinaal marketng mix.......................................................................................................31
Chapter 7 Intercualturaal cimmunicatin and management..................................................................33
7.1 Preparing fir intercualturaal cimmunicatin................................................................................33
7.2 Criss-cualturaal negitatng...........................................................................................................34
7.3 Intercualturaal management..........................................................................................................36
Chapter 10 Ligistcs and custims.........................................................................................................38
10.1 Ligistcs fir internatinaal business...........................................................................................38
10.2 Transpirt strategy....................................................................................................................38
10.3 Mides if transpirt...................................................................................................................40
10.4 Internatinaal transpirt alaw.......................................................................................................41
10.5 IT and aligistcs..........................................................................................................................41
10.6 Custims....................................................................................................................................42
2
, INTERNATIONAL BUSINESS
Chapter 1 Introduction to international business
1.1 What is international business?
Multnatonals: the market fir priducts and services is nit alimited ti Euripean birders, but it
encimpasses the whiale wirald. Furthermire, there are many fireign cimpanies that iperate
wiraldwide.
Internatonal business: ecinimic actvites acriss birders ir actins that are necessary ti di
business abriad.
Cimpanies are increasingaly seeking cialalabiratin with partners abriad. They iutsiurce actvites ti
aliw-wage ciuntries ti increase their priductvity ir ti reduce their alabiur cist.
Why has internatinaal business expanded si enirmiusalys
Due ti the ipening if birders and the advent if the internet, it has becime increasingaly easy ti buy
priduct ir services frim, ir sealal them ti, cinsumers in ither ciuntries. Due ti the industriaalizatin
pricess if aliw-wage ciuntries manufacturing can be dine mire cheapaly.
Globalisaton: the wiraldwide ciaalescence if ecinimies, pialitcs and cualtures.
The griwth if the Griss Natinaal Priduct (GNP) cimes frim the new industriaal ciuntries (emerging
markets);
BRICS (Brazial, Russia, India, China and Siuth Africa)
N11 (Next-ealeven); Bangaladesh, Egypt, The Phialippines, Indinesia, Iran, Mexici, Nigeria,
Pakistan, Turkey, Vietnam and Siuth Kirea.
Advantages if galibaalisatin:
It primites ecinimic griwth and wealfare
It disseminates technialigicaal kniwaledge
It aleads ti cualturaal integratin
Disadvantages if galibaalisatin:
There is a greater risk that wages in devealiped ciuntries are undermined
There is an increase in the expaliitatin if wirkers in aless devealiped ciuntries
It ifers mualtnatinaals a great deaal if piwer
KOF index of Globalisaton cinsist if three dimensiins:
Economic, criss-birder trade, investment, incime fiws, pritectinism.
Social, criss-birder cintracts, fiw if infirmatin and cualturaal neighbiurhiid ti the galibaal
mainstream.
Politcal, degree if pialitcaal ciiperatin between ciuntries.
Licaalisatin
Instead if aliiking fir pitentaal trade partners aalal iver the wirald, there is niw a tendency ti aliik
caliser ti hime.
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