100% tevredenheidsgarantie Direct beschikbaar na betaling Zowel online als in PDF Je zit nergens aan vast
logo-home
Summary Google Digital Garage €3,49   In winkelwagen

Samenvatting

Summary Google Digital Garage

6 beoordelingen
 1057 keer bekeken  26 keer verkocht

Online marketing and media extensive summary on all marketing channels

Voorbeeld 3 van de 16  pagina's

  • 30 oktober 2018
  • 16
  • 2018/2019
  • Samenvatting
Alle documenten voor dit vak (1)

6  beoordelingen

review-writer-avatar

Door: krithikaaravi • 3 jaar geleden

review-writer-avatar

Door: 173214 • 3 jaar geleden

Document staat vol met spelling -en typfouten en er is geen touw aan vast te knopen. Mega wazige zinnen!

review-writer-avatar

Door: 191200 • 3 jaar geleden

review-writer-avatar

Door: catarinacamposcorreia • 4 jaar geleden

review-writer-avatar

Door: pedroportela • 4 jaar geleden

review-writer-avatar

Door: jojannekebuijnsters • 5 jaar geleden

avatar-seller
ankegrift
Google digital garage
Inhoud
Your digital opportunity.........................................................................................................................3
First steps online success.......................................................................................................................3
Launching your business online.........................................................................................................3
Bringing customers to the front door................................................................................................3
The long haul of a digital plan............................................................................................................3
Building web presence...........................................................................................................................4
Websites............................................................................................................................................4
Online business strategy........................................................................................................................5
Online vs ofine behavior..................................................................................................................5
Customer touchpoints.......................................................................................................................5
Competton.......................................................................................................................................5
Improve business performance.........................................................................................................6
Search engines.......................................................................................................................................6
How do they fnd results....................................................................................................................6
Make sure they fnd you....................................................................................................................6
Search engine optmiiaton...............................................................................................................7
Develop  Prioritie  Adjust your plan..............................................................................................7
Selectng key word.........................................................................................................................7
SEM campaigns..................................................................................................................................7
Keywords.......................................................................................................................................7
Conversions...................................................................................................................................8
Google search control........................................................................................................................8
Adjustng your page...........................................................................................................................8
Search friendly...............................................................................................................................8
Improving visibility trough links.....................................................................................................9
Crossing borders............................................................................................................................9
Local marketng.....................................................................................................................................9
Local advertsing................................................................................................................................9
Social media.....................................................................................................................................10
Mobile..............................................................................................................................................10
Content marketng...........................................................................................................................11
Email marketng...................................................................................................................................12

, Display advertsing...........................................................................................................................13
Retargetng......................................................................................................................................13
Video’s.................................................................................................................................................13
Analytcs..............................................................................................................................................14
Data.................................................................................................................................................14
Online shop..........................................................................................................................................15
Global..................................................................................................................................................16

, Your digital opportunity
The increased use of the internet presents a lot of potental for all kinds of businesses. When going
digital, the businesses objectves, goals and audience dictate which online channels are best suited.
Examples are having your own website, using social media or appearing in local business directories.
Well designed product pages and FAQ’s dedicated to business products and services are a great way
for consumers to get to know a brand. Having this online presence is good for many reasons, for
example being visible when people search for businesses like yours.

First steps online success
Launching your business online
- Local listings
It is a good step to register your business in local registries. This way you will appear in the
search results, without a website required.
- Social media and video
A facebook page could help you with visualiiing your business online
- Website and mobile apps
A one stop shop where customers can fnd everything they need to know about you online.
Planning your site: What do you want people to do there? Based on this you plan what you
put on your website, like placing orders, making reservatons online, being able to see the
opening tmes. Apps open up all kinds of doors. It can be highly personaliied. Used to reach
existing and potentiaa customers.

Bringing customers to the front door
Search engines are one of the most prominent ways. Two ways to use these  SEO and SEM.

- SEO
Getting your site in front of the right people who are searching for you. The key is to know
what words people type in. Tagging keywords within your content can increase the change
of your website appearing higher in the rankings. FREE
- SEM
Businesses paying to advertse when people are searching for specifc keywords online.
Major search engines use aucton system. You can pay for advertsing space on a website.
PAID

Display advertising come in many formats, text , images, videos etc. Great way to get out there and
you can choose yourself to whom and where you want to be visible.

Email marketingg sending relevant informaton to interested people.

The long haul of a digital plan
Don´t expect to much too soon. It takes tme for search engines to fnd you. Crucial part is to
measure the success of the website and make sure it is going right  Analytics. You can fnd out
what people do on your website. You might want your customers to do lots of things on your site.
Onaine worad is constantay changing. Analytcs helps you making informed decisions.



A good plan consists of three things

Voordelen van het kopen van samenvattingen bij Stuvia op een rij:

Verzekerd van kwaliteit door reviews

Verzekerd van kwaliteit door reviews

Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!

Snel en makkelijk kopen

Snel en makkelijk kopen

Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.

Focus op de essentie

Focus op de essentie

Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper ankegrift. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor €3,49. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 72042 samenvattingen verkocht

Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen

Start met verkopen
€3,49  26x  verkocht
  • (6)
  Kopen