θωερτψυιοπασδφγηϕκλζξχϖβνµθωερτ
ψυιοπασδφγηϕκλζξχϖβνµθωερτψυιοπ
ασδφγηϕκλζξχϖβνµθωερτψυιοπασδφγη
ϕκλζξχϖβνµθωερτψυιοπασδφγηϕκλζξχ
Cultural Industries
ϖβνµθωερτψυιοπασδφγηϕκλζξχϖβνµθ
Minor BA : Managing Strategy & Marketing
ωερτψυιοπασδφγηϕκτψυιοπασδφγηϕκλ
Universiteit van Amsterdam
Leerdoelen
Upon completion of this course students:
• Have knowledge and understanding of cultural and creative industries from the
point of view of business economics in general and management science in
specific. Some examples of cultural industries are theater, opera, ballet and
visual arts; creative industries include music, film, television, festivals, fashion
and computer gaming;
• Have knowledge of current issues and challenges in the cultural and creative
industries in an international and societal context;
• Have knowledge of different approaches and solutions to business issues
specific to the cultural and creative industries;
• Are able to apply academic theories and frameworks from business economics
and management science to recent business cases in the cultural and creative
industries;
• Are able to critically reflect on current business and management research;
• Are able to formulate cohesive arguments in reference to current business or
managerial cases, supported by appropriate theories;
• Are able to report clearly and concisely, both orally and in writing;
• Are able to cooperate in multidisciplinary and international teams.
3
, Inhoud
The course consists of six weeks of two-hour plenary lectures and two-hour tutorials. In
the lectures theories related to that week's required readings are discussed. Each lecture
will focus on a specific theme such as: competitive dynamics, marketing strategy,
organisation theory, the impact of new technology and international business. In the
lectures we will examine the apparent and real differences between the creative
industries (for example movies) and other industries (for example shampoo). In the
tutorials the emphasis lies on theories in relation to business cases from the cultural and
creative industries. Students will hand in group case assignments before the start of
each tutorial. These case assignments will be the input for the discussions during the
tutorials and (partly) be graded.
Aanbevolen voorkennis
The course is suitable for students with an interest in cultural and/or creative
industries, especially for those who intend to follow the Entrepreneurship and
Management in the Creative Industries specialization track in the Master in Business
Administration. The course is also open to students from other programmes/ faculties
who have some basic knowledge of (business) economics and who are interested in the
entrepreneurship and management aspects of the cultural and creative industries.
Werkvorm
Weekly one two-hour plenary lecture and one two-hour tutorial.
Assignments are made by groups of three or four students. Groups write a short essay
(of about 1,400-1,600 words) every week and hand it in before the start of the tutorial.
In these six essays, the groups either defend or oppose each of the two theses in relation
to an industry case (of about 1,500-2,000 words), in which they apply the theories from
that week’s literature.
Studiemateriaal
The literature will consist of papers / articles and will be made available on Canvas.
Toetsing en toetsdata
• The final grade consists of group assignments and an individual examination at
the end of the course.
• Group assignments:
§ Two group assignments from weeks 2 and 3 are graded and together
will count as the midterm examination (30%);
§ one random group assignment from weeks 5, 6, or 7 will be graded
(10%).
4
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper evakassing. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €6,99. Je zit daarna nergens aan vast.