Full Course for HubSpot Marketing
Software Final Questions and Answers
What is the SMART goal setting framework? - CORRECT ANSWER-Acronym, been
around since the 70s. Template is: Increase _ by (starting at this ammount_ and go to
this ammount_) by this date_
o Why is it important to set SMART goals? - CORRECT ANSWER-(Help you be
successful and communicate this internally)
o What does the acronym SMART stand for? - CORRECT ANSWER-Specific,
Measurable, Attainable, Relevant, Timely
o Why is it important to set measurable goals? - CORRECT ANSWER-
What three SMART goals should you always have set for your inbound marketing? -
CORRECT ANSWER-Being Specific: Visits, Leads or Customers
How do you access the HubSpot Goals Application? - CORRECT ANSWER-
What key pieces of information are needed when entering a SMART goal into your
HubSpot Goals application? - CORRECT ANSWER-
What benchmark data does the HubSpot Goals application provide? - CORRECT
ANSWER-
Why is it important to set a due date for your goals? - CORRECT ANSWER-
Why is it important to examine your current situation before setting SMART goals? -
CORRECT ANSWER-
What is the Inbound Methodology? - CORRECT ANSWER-
What are four different phases (or actions) that make up the methodology? - CORRECT
ANSWER-Attract, Convert, Close, Delight
Why are Buyer Personas and the Buyer's Journey considered fundamentals of
inbound? - CORRECT ANSWER-Every marketing activity you take, moving forward, will
be dictated by your buyer persona.
What are the benefits of tagging your work to a campaign in HubSpot? - CORRECT
ANSWER-
,What is a buyer persona? - CORRECT ANSWER-Buyer personas are semi-fictional
representations of your ideal customer based on real data
along with some select educated speculation about customer demographics, behavior
patterns,
motivations, and goals.
What is a buyer persona not? - CORRECT ANSWER-Buyer personas aren't just target
markets or job titles. They aren't based on specific products, but
they are based on why they use them. And of course, personas are not specific, real
people.
How do buyer personas benefit your marketing strategy? - CORRECT ANSWER-
In what type of organizations (i.e. B2B, B2C, Nonprofit, etc) are buyer personas most
useful? - CORRECT ANSWER-
What are the four steps to creating a buyer persona? - CORRECT ANSWER-1. Identify
question to ask to develop your persona
2. Determine how you'll research your personas
3. Compile research and answers to your paraphrased version of questions
4. Use buyer persona-building best practices to transform your notes into a complete
persona
Why is buyer persona research necessary? - CORRECT ANSWER-
What categories of information are necessary to build strong buyer personas? -
CORRECT ANSWER-
How is buyer persona research conducted? Which research technique is best? -
CORRECT ANSWER-Interview, Survey, talk to co workers, use Hubspot Lead
Intelligence, search for industry key words, check out the comments section, review
linkedin profiles, ask questions on social media
Can buyer personas be created without doing research? - CORRECT ANSWER-No or
Yes, if you don't have any customers
Can buyer personas be created if you don't yet have customers yet? - CORRECT
ANSWER-Yes, you can!
What are the persona-building best practices? - CORRECT ANSWER-1. Focus on
motives behind behaviors
2. Keep personas fictional, but still realistic
, 3. Choose one primary persona
4. Tell your persona's story
What is the benefit of transforming persona facts into a persona story? - CORRECT
ANSWER-Relatable picture of who your persona is, better idea who he or she is - get
an idea of how to market things to her/him.
Why is it important to create personas in the Contacts tool? - CORRECT ANSWER-
What key points of your buyer persona's story should you highlight in the internal notes
section of the Persona? - CORRECT ANSWER-
What form field are you creating when building out a persona? Why is this field
important? - CORRECT ANSWER-
What automatically generated lists are created when you publish your persona? -
CORRECT ANSWER-
What is content? - CORRECT ANSWER-The message your inbound strategy delivers
How does content fit into the Inbound Methodology? - CORRECT ANSWER-It's the key
and comes back everywhere
How can you create remarkable content? - CORRECT ANSWER-Use buyer's journey
and buyer personas
How do your buyer personas factor into your research? - CORRECT ANSWER-
How is content different between pre and post-internet eras? - CORRECT ANSWER-
You're not fighting for space, but for attention.
What are the different steps to a content process? - CORRECT ANSWER-1. Plan
2. Create
3. Distribute
4. Analyze
5. Repeat
What is content defined by? - CORRECT ANSWER-Information, best defined by 3
things: Purpose, Format, Topic
