TRADE DESK MARKETING COMPLETE
PRACTICE TEST WITH CORRECT
ANSWERS
"Dynamic Creative Optimization" creates a personalized ad for
each user by using cookies. - CORRECT ANSWER-True
A demand-side platform (DSP) sells inventory on behalf of
publishers across the internet. - CORRECT ANSWER-Fal...
TRADE DESK MARKETING COMPLETE
PRACTICE TEST WITH CORRECT
ANSWERS
"Dynamic Creative Optimization" creates a personalized ad for
each user by using cookies. - CORRECT ANSWER-True
A demand-side platform (DSP) sells inventory on behalf of
publishers across the internet. - CORRECT ANSWER-False
A data management platform (DMP) helps you evaluate
audience data by: - CORRECT ANSWER-All apply
Conducting lookalike modeling
Forecasting available impressions
Segmenting users
A DSP activates the data stored in a DMP. - CORRECT
ANSWER-True
Cost per mille (CPM) measures: - CORRECT ANSWER-The
price an advertiser pays per 1,000 impressions
DSPs optimize to: - CORRECT ANSWER-Low CPMs
,The economic concept of liquidity is important in digital
advertising because: - CORRECT ANSWER-All answers apply
Digital advertising is a marketplace
Liquidity measures how quickly an asset can be converted to
cash
Healthy marketplaces require liquidity
Real-time bidding (RTB): - CORRECT ANSWER-Prices online
inventory via an auction
CPM measures the cost per user action. - CORRECT
ANSWER-False
In programmatic advertising, buying at a CPM rate means that
you are only buying impressions by the thousand and not
individually. - CORRECT ANSWER-False
It's important for the consumer and data center to be close
together to increase the efficiency of the "100 milliseconds". -
CORRECT ANSWER-False
"100 milliseconds" refers to the amount of time it takes for a
publisher to serve an ad to a single consumer when they click
into a webpage. - CORRECT ANSWER-True
Within the "100 milliseconds" in real-time bidding (RTB),
millions of impressions are processed simultaneously through
the auction. - CORRECT ANSWER-True
Demand-side platform (DSP) data centers should be close to
exchange data centers to: - CORRECT ANSWER-Increase
efficiency and reduce the rate of timeouts
What is the best way to be a yield optimizer? - CORRECT
ANSWER-Both B and C are correct
, Create higher levels of transparency to make prices rise
Understand what the buyer needs in order to pay the market
price
Supply-side platforms (SSPs) and exchanges will most likely
separate in the future to create an objective and efficient
market. - CORRECT ANSWER-True
Low barriers to entry hurt the efficiency of a market. -
CORRECT ANSWER-False
A true demand-side platform (DSP) allows you to build
additional technology, adds value to the strategic process, and
participates in the decisioning to help companies make better
buying decisions. - CORRECT ANSWER-True
Every company has a focus, regardless of where they fall on
the Lumascape. - CORRECT ANSWER-True
The industry needs to begin giving credit to all levels of the
purchase funnel - not just the last click. - CORRECT ANSWER-
True
Attribution for a desired event (e.g., a click or conversion)
should be given to: - CORRECT ANSWER-All levels of the
purchase funnel
It's important to have measurable conversions at all levels of
the purchase funnel. - CORRECT ANSWER-True
Line item-based systems require you to create a different
permutation for every bidding scenario, which limits the amount
of time you can spend on optimizing. - CORRECT ANSWER-
True
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper TIFFACADEMICS. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €15,58. Je zit daarna nergens aan vast.
