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Samenvatting - The Human Mind in the Digital World (880672-M-6) €6,98
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Samenvatting - The Human Mind in the Digital World (880672-M-6)

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In this summary all the information of the lectures and papers is summarized.

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  • 8 oktober 2024
  • 19
  • 2024/2025
  • Samenvatting
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Lecture 1 – Information processing ........................................................................................................ 2
Lecture 2 – Perception ............................................................................................................................ 2
Lecture 3 – Attention .............................................................................................................................. 6
Lecture 3 - Cognitive control ................................................................................................................... 7
Lecture 4 – Motivation ............................................................................................................................ 7
Lecture 4 – learning ................................................................................................................................ 9
Lecture 4 – memory .............................................................................................................................. 10
Paper week 1 - theme 1 - consumer consciousness in multisensory extended reality ........................ 11
Paper week 1 – theme 1 (in-depth) - Does media multitasking always hurt… ..................................... 12
Paper week 1 - theme 2 – the power of sensory marketing in advertising .......................................... 12
Paper week 1 - theme 2 (in-depth)– Sensitive to the digital touch? Exploring sensory…. .................. 13
Paper week 1 – theme 2 – the power of sensory marketing in advertising ......................................... 14
Paper week 2 – theme 3 (in-depth) – Memory failure predicted by attention..................................... 14
paper week 2 - theme 3 - Visual Selection: Usually Fast and automatic …........................................... 14
Paper week 2 - theme 4 (in-depth) - How students’ self-control and smartphone-use… ................... 15
Paper week 2- theme 4 - “Cognitive Control in Media Multitaskers” Ten Years On: A meta-analysis .. 15
Paper week 3 – theme 5 (in-depth) – Value-based routing of delayed intentions into brain-based…. 16
Paper week 3 – theme 5 – media technology, and the sins of memory ............................................... 16
Paper week 3 - theme 6 (in-depth) – A computational reward learning account of social media en.. 18
Paper week 3 - theme 6 – A review of theories and models applied in studies of social media… ....... 18

,Lecture 1 – Information processing

Information processing

Information processing model = cognitive psychology traditionally considered the individual as a
processor of information …. (simplistic but common model of human cognition)




Cognitive psychology = traditionally considered the individual as a processor of
information, in much the same way that a computer takes in information and follows a
program to produce an output.

All about information processing

- Attention filters for perception
- Attention needs to be monitored, maintained, and (if needed) adjusted during a task
(cognitive control) and this is costly in terms of mental effort.
- Motivation determines if and how much of cognitive control (effort) is invested
- (Working) memory and learning influence cognitive decisions – among which actual
responses

Conscious perception = working or short-term memory

- Working memory content influences ongoing perception



Lecture 2 – Perception

Perception

Sensation ------------------------------------------------> Perception
Conversion of physical energy into the neural Processes beyond sensation: making sense of
codes the sensation
Sensation is the initial step of gathering Processing and organizing the raw information:
stimulus information combining sensory input with prior knowledge
We are not consciously aware of all sensory Forming a coherent representation of the world
input
- Attention
- Saliency
Using these representations to solve problems


Bottum-up input:

, - input gated through by attentional systems

Top-down influences during perception:

- Context effects
- The influence of prior knowledge, memory e.g. seeing face mask inside and outside as the
same

Perception in design

Role of top-down perception in design

- Filling in of information (a lot can be left out)
- Context matters
- Expectations can shape perception

Multi-sensory perception

Multi-sensory perception = “Stimuli are perceived through several sensory modalities (e.g., seeing,
hearing, touching) rather than through only one modality”

- E.g. taste is a strongly multisensory experience
- Aspects →
o Visual e.g. pink is more sweet
o

McGurk effect = shape of the mouth and what you here ( so with eyes close you can hear something
different)

Multi sensory integration

- Audio visual integration
o Localization of sounds
o Understanding of speech
- Tactile-visual integration, taste-sound, etc.
- Faster detection of stimuli
- Vision is more important for localization, but auditory information is more important for
knowing when something happens in time.

Multi-sensory perception and digital media use = Digital media use can leas to media multitasking,
with detrimental effects on selective attention, task switching, etc.

- But multitasking exposes users to multiple simultaneous sensory inputs and can actually
enhance multisensory integration

Crossmodal correspondences

Pitch and brightness (music and colour)

Crossmodal correspondences = a tendency for a sensory feature, or attribute, in one modality,
either physically present or merely imagined, to be matched (or associated) with a sensory feature in
another sensory modality

- In easy words: the idea that people tend to naturally link certain qualities from one sense
(like taste) with qualities from another sense (like sound or color). In simple words, it’s when

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