Samenvatting
Summary Digital Innovation and Entrepreneurship
- Instelling
- Universiteit Van Amsterdam (UvA)
- Boek
- Platform Revolution
The full summary for Digital Innovation and Entrepreneurship course (articles chapters) Uva 6013B0524Y
[Meer zien]Voorbeeld 4 van de 53 pagina's
Voorbeeld 4 van de 53 pagina's
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WEEK 1Chapter 1
Today
Welcome to the Platform Revolution
Power of the Platform: a new business model that uses technology to connect people,
organizations, and resources in an interactive ecosystem in which amazing amounts of
value can be created and exchanged.
—> E.g., Uber, Airbnb, Instagram, etc.
Platform: is a business based on enabling value-creating interactions between external
producers and consumers.
- Provides an open, participative infrastructure for these interactions and sets
governance conditions for them.
- Purpose: to consummate matches among users and facilitate the exchange of goods,
services, or social currency, thereby enabling value creation for all participants.
Pipeline: is a business that employs a step-by-step arrangement for creating and
transferring value, with producers at one end and consumers at the other. (=LINEAR
VALUE CHAIN)
, Platform VS Pipeline
Platform:
- scales more efficiently by eliminating gatekeepers;
- provides a greater freedom to select products that suit their needs;
- unlock new sources of value creation and new supply;
- uses data-base tools to create community feedback loops (e.g., Wikipedia);
- inverts the firm (from broadcast to segmentation, then to virality ad social influence,
from push to pull, from outbound to inbound), and from ERP to CRM (FROM
INWARD FOCUS TO OUTWARD FOCUS).
The Platform Revolution: How Will You Respond?
, 10(ish) Slide Pitch with Prof. Ethan Mollick
Slide 1: The Hook —> engages audience, differentiates you, gives a sense of what the
presentation is gonna be about.
Examples:
- The story
- Unexpectedly large market
- Traction (if you are making progress, show people how successful you are)
- Retorical question
Slide 2: The Problem —> be very clear, explain things in a simple way.
Slide 3: The Solution —> going to show how you solve the problem (you have done real
work towards creating a real solution = e.g., prototype, demo)
Slide 4: The Magic —> the goal is to show that you have a competitive advantage.
Slide 5: How You Make Money —> show the market size (top-down or bottom-up),
show details in your business model.
Slide 6: Getting Customers —> channels of promotion.
Slide 7: Competition —> graphs/charts (compare yourself with competitors).
Slide 8: Team
Slide 9: Status and Projections —> show some financial projections.
, Slide 10: Call to Action —> «Come talk to us» etc.
60 Countries’ Digital Competitiveness, Indexed
Digital technology is widespread and spreading fast —> here are more mobile
connections than people on the planet, and more people have access to a mobile phone
than to a toilet. BUT the incidents of cyberattacks get bigger and have wider impact.
Digital players wield outsize market power.
Digital technologies are poised to change the future of work —> automation, big data,
and artificial intelligence enabled by the application of digital technologies could affect
50% of the world economy.
Digital markets are uneven —> politics, regulations, and levels of economic
development play a major role in shaping the digital industry and its market
attractiveness.
Digital commerce must still contend with cash. —> retail e-commerce sales worldwide
are expected to hit $4 trillion by 2020, about double of where it is now; a major hurdle is
the continuing stickiness of cash, which has not been displaced by digital alternatives
despite myriad options.
Mapping Digital Momentum Around the World
The inquiry started with the following questions:
1. What are the patterns of digital evolution around the world? What factors explain
these patterns, and how do they vary across regions?
- Countries on this chart fall into four zones:
• Stand Out —> countries are highly digitally advanced and exhibit high momentum;
they are leaders in driving innovation, building on their existing advantages in efficient
and effective ways.
• Stall Out —> countries enjoy a high state of digital advancement while exhibiting
slowing momentum. (e.g., Norway, Sweden, Switzerland, Denmark, and Finland)
• Break Out —> countries are low-scoring in their current states of digitalization but are
evolving rapidly; the high momentum of Break Out countries and their significant
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