Marketing-a - Samenvattingen en Aantekeningen

Dit is een samenvatting voor de eerste midterm van Consument & Marketing, waarbij de hoofdstukken 1 t/m 6 worden behandeld van het boek: Consumer Behavior, 8e editie. De samenvatting is geschreven in het Engels

Dit is een samenvatting voor de tweede midterm van het vak Consument & Marketing. Deze samenvatting bevat de hoofdstukken 7 t/m 14 van het boek Consumer Behavior (8e editie), die tot de tentamenstof behoren

A comprehensive summary for Health Communication (77643SP05Y Persuasive Communication Master’s), covering all the essential information in a clear and structured way. Since it’s an open-book exam, you can be confident that this summary includes everything needed to answer the questions. Don’t be overwhelmed by the amount of pages: making a clear overview costs some space. I previously summarized Marketing Communication in a similar way and scored a 9.7, so this summary will definitely he...

A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 1 until 6 are summarised which are required to know for the first mid term of the course.

This is an extensive summary of the subject Marketing Strategy at RSM Erasmus University. It includes all notes from class and examples and some exam questions at the end. I got a 9.5 with this summary.

This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.

This is a summary of the subject Marketing Strategy Research at Rotterdam School of Management. It includes all notes from class and lots of pictures to make the concepts clear. I got an 8.9 with this summary.

Lecture summary from the course Marketing Strategy Research. I took this course last year but made it up-to-date with this year's slides, so you're all good to go! It includes a practice exam with answers so you can prepare for your actual exam. Good luck!!

A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 7 until 14 are summarised which are required to know for the second mid term of the course.

This document contains a summary of all the lectures provided by the VU for the course Cross Cultural Marketing (E_IBA1_CCM). The important concepts are shown in (colored) bold. The document also shows illustrations and pictures of important concepts, to paint a clearer picture. Goodluck with studying!

Een volledige samenvatting voor het tentamen van het vak Marketing communication and the consumer. Deze samenvatting bevat alle artikelen die je ter voorbereiding van de lectures moest lezen, alle lecture powerpoints en alle sidenotes van Guido. De samenvatting is geschreven voornamelijk in het Nederlands, maar bevat ook soms enkele stukjes in het Engels. ----------------------------------------------------------------------ENG: A complete summary for the exam of the course Marketing commu...

This document contains a summary of the Marketing and Consumer well-being course. It s summarizes all the needed articles and all the lectures. I have attended all of the lectures and summarized the articles by myself!