Minor Influencing people: The psychology of decisions and persuasion (BKBMIN017)

Erasmus Universiteit Rotterdam (EUR)

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Full summary Influencing People (BKBMIN017)

Full summary Influencing People (BKBMIN017)
Samenvatting • 43 pagina's • 2020

This is a complete summary of the RSM minor Influencing People: The Psychology of Decisions and Persuasion. It includes concept lists, video notes, notes from the articles, and answers to open questions (only those I deemed relevant for the exam). Some of the tables and graphs are also included to illustrate some concepts more clearly. It discusses all 9 modules, which are: System I&II and Heuristics and Biases, Decisions under risk, Principles of persuasion, Choice architecture, Made to stick, ...